Digital Marketing Terminology, Part One: Job Titles

The world of online marketing and social marketing is moving so fast that industry terminology is often birthed and multiplied before it even catches on with the community, resulting in a massive list of unorganized jargon.

Here are a couple of terms distinctions to keep you organized, in Part One of this mini-blog series:

Content Writer vs. Copywriter 

If you’re looking for a copywriter, you desire someone who can influence the reader to take action to close a deal. This writer knows how to sell, and can effortlessly write advertising content. Product brochures, website landing pages, and sales emails to established subscribers calling them to action, whether it is a click on a link to a product or service or variation of this tactic.

Content writing cloaks itself under the informational angle. Articles, blogs, and white papers are all examples of a content writer’s everyday work.

The best-case scenario is one person who can execute both copywriting and content writing. If you have an exceptional writer on your staff, that should be no problem.

Current Company Challenge for Workforce 2015: Title Creation – What do we call you? 

Social Media Manager vs. Social Community Manager 

A social media manager is the brand. They control the entire lifecycle including content creation, engagement, and client or customer service. In contrast, a social community manager has their own personal social persona which their use to back or advocate the brand of interest and get the word out about the brand to their ecosystem or community.

What is your title at your organization? Why do you define yourself (or why does your company define you) that way? 

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