Here’s what’s hot in Healthcare Marketing for the Week of April 6, 2015:

1)Healthcare Marketing: What’s in It for Me? 

Just because it’s healthcare marketing, doesn’t mean it has to be complicated. As with any industry you’re marketing in, start with the simple question “Whats in it for Me?” to gauge your client’s wants and needs. An original blog written by yours truly on the Vial Momentum Healthcare Marketing website.

2)Health Data Ushers in a New Era for Healthcare Communicators 

How will we maximize healthcare interaction in the digital age? Just over a year to the day after the US Department of Health and Human Services let Americans access their personal laboratory information first without a doctor, this article examines how data and patient interaction will change this year and in the future.

3)Perficient to Lead Roundtable on Social Media and Healthcare Consumers 

Perficient, a leading IT and Management Consulting Firm, will lead the social media and healthcare roundtable discussion at the 2015 HIMSS Annual Conference and Exhibition, April 12-16 in Chicago. Find out more about the roundtable and conference at the link above.

4)Mazor Robotics and Renaissance on SciTech Central 

Mazor Robotics, a leading innovator of spine surgery, showcased their spine surgery robot, Renaissance, in this PBS SciTech short. Click the link for the fascinating video that shows how the device works and how it’s changing people’s lives here in Central Florida and abroad.

5)Hospital Ratings on Social Media May Reflect True Quality 

Hot research adds to support that social media has quantitative value in assessing patient satisfaction for hospitals.

Want more hot topics in healthcare marketing? Follow The Social Campfire blog to stay in touch with the latest news.