What’s hot around The Social Campfire in Social Media this week?

1. MailChimp’s analysis of over 40 million emails uncovered the 10 most effective subject lines, with a 60-87% open rate on average.
2. Have you ever posted something regrettable on social media? Short-lived Jeb Bush CTO Ethan Czahor did, which led to his resignation and, as a result, the inception of a new app, Clear. The app connects to your social media accounts, algorithmically searches for offensive terms, and presents a report that helps you clean up your profile.
3. NPR discusses how social media (specifically, Twitter) can help track a tornado’s path of destruction — but will false tweets and demographic challenges complicate the effort?
4. Apple Watch is here — this review article rates the top social media apps for Apple’s new product just as it launches today.
5. And finally, part of our Weird News edition — if you live in Granby, Quebec, Canada, you may need to watch what you say about the police on your Facebook profile. The municipality outside of Montreal is “seeking the right to issue fines ranging from $100 to $1,000” to people who insult the police department or even municipal employees on social media.

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