Interested in how to kick start your brand’s marketing strategy in 2015?
Invest in Content Marketing.
What is Content Marketing? And Why Is It Important?
When brands and businesses create and distribute content that is relevant and engaging to their target audience, they are able to influence their audience through their expertise and value.
In today’s digital marketplace, the consumer has more power than ever to make choices and influence others’ decisions. By building trust through content, and using that content to influence customer action, you are investing in a highly relevant way to attract business in 2015.
- 93% of B2B companies and 90% of all organizations used content marketing as a primary marketing strategy in 2014, and the use of content will continue to grow throughout 2015 and beyond.
- Through the rest of 2015, more money from PPC, SEO, and Social Media will be allocated to content.
- B2B businesses report generating 67% more leads per month by publishing blogs.
- 58% of B2B marketers plan to increase their content marketing budgets in 2015.
- Interesting content is one of the top 3 reasons that people follow brands on social media.
The Changing of the Marketing Guard
Businesses are moving from traditional, outdated marketing practices that don’t reach today’s audience effectively. More money is being allocated toward content that influences customer interests.
Today’s brands, on average, spend 25% of their marketing budget on quality content.
Furthermore, Google now more than ever is cracking down on short, low-quality content. If it’s less than 200 words, Google won’t like your blog post very much, thus slowly but surely ranking your website lower if you keep it up.
Longer copy outperforms short copy 40% on average.
Badly-written content that offers little or no value will rank your brand lower on search engines. It definitely pays to play the content marketing game if you want to be seen on the Internet in 2015.
You’ll also see a decrease in guest posting for the rest of this year and beyond. Why? The practice is dying. In order to market for the present and future, hiring a retained or regular writer that will get to know your brand and commit to your brand is the best way to achieve content marketing success.
What Types of Content Marketing Can You Use for Your Business?
An experienced content marketing professional will work with you to decide which types of content will be valuable for your digital marketing strategy.
Some examples of content marketing include:
- Landing Pages
- Digital Publications
- Social Media Posts and Conversations
- Images and Videos (Visual Content)
- White Papers
- Case Studies
- Slides and Presentations
- Email Newsletters
- Forum Posts
- Comics and Cartoons
- Audio Bites and Short Videos
- Press Releases
- Webinars, Seminars, and Training Programs
How to Get Started with Content Marketing for Your Business or Brand
The best way to get started with a quality content marketing strategy is to find a content marketing professional that will work with you to create a cost-effective strategy.
I again recommend that small businesses in particular take the time to find and invest in a solid, regular content marketing pro that can get to know your business and help tell your story in a concise and impactful way.
Tell The Social Campfire – What’s your favorite type of content marketing to create? If you could choose one type of content marketing to engage in for your business today, which one of the above list do you think would impact your audience the most?