Small Business Saturday 2015 is just a week away!
That’s right – on Saturday, November 28th, small businesses across the United States will ask you to show your love and #ShopSmall for the holidays. Started by American Express in 2010 as a counterpart to Black Friday and Cyber Monday, Small Business Saturday is now known as the prime day to shop and celebrate small businesses during the season of giving.
How can your small business make the most of Small Business Saturday 2015 with social media? And what can you do in the next week to publicize your small business for Small Business Saturday?
It’s not too late! Check out these 5 tips:
#1: Visit the American Express Small Business Saturday / Shop Small Marketing Materials page for instant access to social post templates, shop small logos, and even storefront signage. You don’t have to be an American Express member to access these free materials, and they provide you with easy and official Small Business Saturday branding. You can even post your own free listing on the official SBS page so interested customers can find you ahead of the event! You can specify if you’re an online business as well, so you can garner as much web attention as possible.
#2: Implement a Small Business Saturday Sale or Discount Campaign to drive traffic to your site or storefront. In celebration of Small Business Saturday, invite your customers to take advantage of a 15% discount, a free gift, or even a complimentary class or discount on the next visit or service. Focus some of your social media posts on the celebration of small business and remind your customers to take advantage, throughout the week. Use #SmallBusinessSaturday or #ShopSmall hashtags on Twitter and Instagram to hone in on qualified leads. Bonus Content Marketing Tip: Launch an Email Marketing Campaign to go along with your Small Business Saturday social plan.
#3: Network with other small businesses via social media to help each other promote individual business campaigns along with awareness about Small Business Saturday itself. Act as a force multiplier for other businesses and they’ll likely assist you with that, too. This the essence of social networking, after all!
#4: Offer Check-In Rewards for customers who check into your store or organization on Facebook. Check-ins are a great way to spread the word that other consumers are shopping in your store – and love it.
#5: Start Marketing Now – start using Small Business Saturday hashtags now – and get the word about any deals, discounts, or campaigns out there starting today. If you haven’t already started marketing, don’t sweat it, but today is the perfect day to start doing it.