Happy Weekend, Social Campers!

We ignited some of the hottest marketing reads for this weekend for you, right here on The Social Campfire THOUGHT LEADERSHIP BLOG. Check out these engaging, informative articles for the latest in Inbound Marketing:

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Stop It! Content Marketing is NOT a Game of Traffic

Sounds like someone’s been thinking in the same vein as TSC lately! Indeed – there is a war on Content Marketing and Social Marketing abound, and the pros must take it back, for the industry and their clients. Listen to the podcast on brand marketing vs. grabbing traffic, and check out some more highlights from this week’s Content Marketing buzz.

2016 Research: 6 Benchmarks for Small Business Growth 

Without a doubt, our American economy is driven by small business. What are the latest trends in small business in 2016 that will drive small business growth, and how do you, as a small business owner, know you are on the right track with marketing? Check out these 6 crucial benchmarks from Huffington Post – so you know if you’re hitting them or not.

How can I prove Content Marketing generates ROI? 

It’s one of the biggest questions asked to professional Content Marketers today – how do we prove Return on Investment, or ROI, by way of content marketing? With consumers drowning in digital content – here’s how to measure your Content Marketing  efforts to make sure they deliver the results you need – and your customers need, too.

Why Authenticity in Inbound Marketing Matters 

Just like the podcasters and marketing aficionados above, here at The Social Campfire, we are also concerned with the influx or poor inbound marketing (content marketing, social marketing) tactics in the industry – cheap efforts designed to generate traffic with no tangible return on investment. Here’s our view on why Authenticity in Inbound Marketing Matters – and why the return of brand marketing is crucial to your bottom line.

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