How your online and offline tactics work together
This is a major reason in-person events are consistently cited by marketers as the most effective content marketing tactic their organizations use. In fact, 95 percent of enterprise marketers use in-person events, and 76 percent say these events represent their most effective content marketing tactic. I expect that number to increase as more companies align their offline events with their online content.
The Social Campfire, LLC 
One thought on “The Importance Of Aligning Your Company’s Online And Offline Marketing Tactics – Forbes”