Americans can’t get enough of gymnast Simone Biles. In addition to being one of the most-watched athletes headed to Rio, brands love her, and her ads are unstoppable. The awe-inspiring 19-year-old is featured in a quarter of the 16 most-liked US ads released so far for the 2016 Summer Olympics, according to ad-tracking firm Ace…
via The 16 ads you’re likely to love the most during the Rio 2016 Games — Quartz
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[…] a company’s message is huge with an audience spanning across borders and demographics. For an Olympics marketer, the ability to capitalize on the 1-plus billion voices conversing on social platforms about the […]
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