Summer will be over before you know it! Here’s how to take advantage of the season on social media before it’s gone.
Here’s what to celebrate on Social Media for the second half of the summer.
1. 3rd Week in July – “Capture the Sunset Week”
Each year, during the third week of July, social media celebrates “Capture the Sunset Week,” which is an entire week devoted to the beauty of sunsets through user photographs. When the week begins, post your favorite photo of a sunset (make sure it’s yours or that it’s licensed for free use) & ask your Facebook, Instagram, or Twitter followers to post their favorite in the comments section of the post throughout the week. Feature your favorites at the end of the week or make it a special contest.
2. July 30 – International Day of Friendship
International Day of Friendship is an annual trending topic on Twitter. Use the appropriate hashtags for the event (you can take a peek on Twitter & Instagram the morning of July 30 to see which ones are trending the most) and post a picture of you and a friend, you and your employees together, or a stock photo of friends spending time together. Prompt your followers with a call to action on Twitter, Instagram, LinkedIn, or Facebook, asking “Who is your best friend?”
3. August – Family Fun Month
If your business caters to families, Family Fun Month can provide you with your August Content Calendar theme. Think about how family fun applies to your business and create one post a week to celebrate the theme. Ideas include sharing links to family friendly community events, sharing tips about activities that families can do together at home, and asking your Facebook followers to share links to their favorite family activities and projects.
4. National Golf Month
August is also National Golf Month. Fellow Florida based companies and organizations in particular can make this theme a robust part of their August Content Calendar. Share rich, vibrant photos of players golfing and accompany them with funny, motivational, or inspirational quotes about golf. You can also run a giveaway contest during the month of August where you raffle off a gift certificate to a golf club or shop.
5. August Week 1 – “National Simplify Your Life Week”
The first week of August is known as “Simplify Your Life Week.” A client who owns a photo organizing business was especially fond of utilizing this theme for their August calendars. Nearly any brand can utilize this theme during the first part of August to educate their customers on how their services make life simpler. Sponsor a poll on Twitter that asks your followers about what area of their life needs simplifying the most, or write a blog about how to simplify something and post it on LinkedIn and Facebook.
6. August Week 2 – “National Smile Week”
A Dentist or Orthodontist’s favorite campaign! National smile week is perfect for dental offices and anyone else that wants to motivate and inspire their followers. Make it easy and schedule a week’s worth of quotes about smiling while accompanying the text with photos of beautiful smiles. Some dental and orthodontic offices also run specials throughout National Smile Week to give patients access to more services.
7. August 16 – National Tell A Joke Day
Besides being the birthday of The Social Campfire Founder & CEO Jess Dawkins, August 16 is also National Tell a Joke Day! This is the perfect day to tell a tasteful yet funny joke on your Facebook, Twitter, and Google Plus accounts, with a vibrant and fun photo to match. You may also want to ask your followers to join in the conversation by sharing their favorite joke in a Reply or your Comments section – but don’t forget to ask them to keep it G rated!
8. August 30 – Toasted Marshmallow Day
Help your social media followers begin to wind down their summer with Toasted Marshmallow Day. This is a great day for consumer oriented companies to share recipes that incorporate toasted marshmallows and signal the shift to fall content. Share a stock photo of plump, charred toasted marshmallows and ask your LinkedIn and Facebook followers about their favorite summer memory.
9. August – National Picnic Month
National Picnic Month is a great time to share amazing places in your brand’s community to share a picnic basket. Include hashtags for towns, cities, and parks in your area that are great picnic spots, and share picnic recipes for your Facebook and Twitter followers. If you own a culinary brand, consider offering a special on picnic related items during National Picnic Month and announce the deal on Instagram.
10. August Week 4 – “Be Kind to Humankind Week”
We could all use a little more love. “Be Kind to Humankind Week” is a great way to let the community know that your brand cares. Share tips and quotes about peace and friendship and accompany them with light, friendly photos. If you support a charity or cause, tell your LinkedIn and Facebook followers how to donate or participate. There is always a great opportunity during this last week in August to inspire your followers to be a better version of themselves.
With a little imagination and discussion with your team about how these social media events apply to your business, you can create engaging posts on social media and turn your followers into loyal fans!
To inquire about Social Media Content Calendars & Social Media Strategy services for your business, call our office at 321-574-3854. You can also get a quote by filling out this form.
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