Notice Something Different? The Twitter Character Count Doubles to 280

Does your Twitter seem different?

A big change is here. As of this morning, every Roman alphabet user across the world will have 280 Twitter characters to play with; doubling the original 140 limit.

Will you need 280 to get your point across? Probably not. In fact, most testers admitted they didn’t use the full 280. However, it will be interesting over time to see if Twitter users find the switch beneficial. Social media critics are also waiting to discover if it provides additional value to win over millennial Snapchat users and Facebook purists.

Here at The Social Campfire – copywriting rules. Saying big things in small spaces is my specialty. I’m not necessarily excited or affected by the change. However, I do expect the development to be beneficial for instances where users require longer explanations. If the rollout happened earlier, stories shared with #MeToo may have been able to fit in the text box instead of displayed in a graphic. In addition, marketers can fit more tags, mentions, and links with their copy.

To learn more about the news, visit the Ars Technica website.

Your Turn: What do you think about doubling the Twitter character count to 280? Do you like the change? Comment below! 

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