How to Ignite Your Digital Marketing Strategy in 2018

The ways we interact with and engage our customers are constantly evolving. In today’s consumer landscape, the start of a new year is always the perfect time to re-evaluate and recharge your digital marketing strategy. Whether you are looking to improve your social media marketing efforts, content marketing quality, or simply don’t know where to begin, The Social Campfire can help. Read the best ways to improve and ignite your marketing in 2018.

2018 Digital Marketing Tips

Harness the Power of Big Data

You don’t need a system that costs thousands of dollars to harness the power of big data and artificial intelligence. Social media platforms and analytics technology providers are constantly creating ways to make engaging with your customers and understanding what they want easier. Chatbots, in-depth conversion data, and better client data services are making it easier than ever to design and adjust your marketing strategy. Talk with a reputable, remote digital marketing provider if you need assistance obtaining the software or gathering valuable information.

Utilize App Technology

Today, there’s an app for everything. Capitalize off app technology by learning how your brand and customers can make the most of them. Some companies will benefit from creating their own app in 2018, while others will choose to focus on advertising within apps or leveraging partner apps to provide better services. Meet with your marketing and executive teams to discuss your goals for the year and how applications can meet those needs.

Write Effective Native Ad Copy

Native ads are those that match the natural form and function of the platform they appear on. When you see sponsored posts on LinkedIn and Facebook or polls on Twitter, the company has paid for native advertising. With this trend comes the need for impeccable, engaging ad copy. Hiring a copywriter on a project or part-time basis can provide you with the marketing knowledge and writing prowess your business needs to make the most of your digital ad spend.

Capitalize On Micro-Moments

Micro-moments are defined by digital marketers as snippets of time where brands are interacting with their audience on the fly. Is your CEO getting ready for a keynote at your industry’s top tradeshow? What tips does your company president have for packing for a big trip? Teaching them to create micro-moments on Snapchat, Instagram, and Facebook can build trust and transform your engagement rates. If you are an administrative professional, executive, or marketing director looking for these types of educational and instructive services, contact The Social Campfire for affordable online or face to face (Central Florida) social media classes that will help your team gain the skills you need to stand out.

No matter what you need to accomplish for your brand or business this year, there is a social media marketing, copywriting, or content marketing strategy to make it happen. Whether you need to define your strategy for the new year or receive help for a certain tactic, The Social Campfire can help. Call CEO Jess Dawkins at (321) 574-3854 or email us anytime at social@thesocialcampfire.com. You can also schedule a free consultation with Jess on Setmore

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