How the Summer Olympics Won and Lost on Social Media

Forget the Super Bowl: the Summer Olympics are the world’s largest marketing event. The London 2012 Olympics generated $1.3 billion in advertising spending. The potential to amplify a company’s message is huge with an audience spanning across borders and demographics. For an Olympics marketer, the ability to capitalize on the 1-plus billion voices conversing on …

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Building Your Online Community: 6 Reads to Help You Grow

Trust us: building an online community is not as scary as it seems. A community is nothing more than a group of people with shared interests. In the virtual world, people come together to discuss the topics and products they are passionate about. An online community is comprised of people who care about your business …

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