Author: TSC

• NASCAR Revamps its Marketing Team; Melds Edit & Content Marketing

  

  Last summer, NASCAR created a new 40-person content strategy group to oversee the league’s editorial and content marketing operations. Previously, NASCAR had separate teams dedicated to its website, social pages, video production, creative design, advertising partners and entertainment marketing efforts. These were individual business units, with their own, often overlapping goals, which created natural inefficiencies […]

  TSC

  March 6, 2018

  Business, Content Marketing, News, Social Marketing, Social Media News, Social Media Strategy

  content marketing, content marketing news, digital content, digital marketing, florida content writing, marketing news, NASCAR, orlando content writer, publishing, social content, social media marketing, social media news, video distribution

• Notice Something Different? The Twitter Character Count Doubles to 280

  

  Does your Twitter seem different? A big change is here. As of this morning, every Roman alphabet user across the world will have 280 Twitter characters to play with; doubling the original 140 limit. Will you need 280 to get your point across? Probably not. In fact, most testers admitted they didn’t use the full […]

  TSC

  November 8, 2017

  Social Marketing, Social Media News, Social Media Strategy

  280 character count, Ars Technica, florida twitter marketing, NOVFEA, orlando twitter marketing, remote twitter marketing, Twitter, Twitter doubles character count, twitter marketing, twitter news

• 5 Big Misconceptions About Content Marketing for the CXO

  

  You are an expert at what you do. In fact, as a CXO, you’ve made it to the top. No matter what industry you are in, however, it pays to be informed about your content marketing. Do you believe the biggest misconceptions in digital?  As a social media advisor and content services provider to business leaders, […]

  TSC

  November 2, 2017

  Branding, Business, Content Marketing, Small Business Marketing

  biggest marketing misconceptions, blog writing, content marketing, content services providers, CXO, digital marketing misconceptions, executive marketing misconceptions, florida content marketing, florida copywriting, florida marketing, florida social media marketing, JAN18FEA, marketing for executives, marketing misconceptions, MAY2018, orlando content marketing, orlando copywriting, orlando social media, social media marketing

• 5 (More!) Frightening Social Media Marketing Mistakes to Avoid

  

  If you read Part One of this two-part frightening social media mistakes series, you know there is plenty you can do to make your Halloween engagement and sales soar – and much you should avoid. Design and create a spectacular fall social media engagement plan with my tips below. Steer Clear of These Spooky Social […]

  TSC

  October 25, 2017

  Business, Holidays, Social Marketing, Social Media Strategy

  halloween 2017, halloween marketing, halloween marketing tips, halloween social media tips, OCTFEA, online marketing strategy, orlando content marketing, orlando copywriter, orlando social advertising, orlando social marketing, orlando social media, orlando social media marketing, social media advertising, social media engagement, social media for business, social media marketing

• Columbus Day: Explore Blog Services With 20% Off!

  

  Today is Columbus Day! Founder & Chief Creative Officer Jess Dawkins is celebrating by offering you a chance to explore blog services at 20% off. THE DEAL: Purchase one blog at regular price and receive 20% instant savings. If you’d like to purchase a 3-blog or 5-blog package – you’ll receive 20% off on already […]

  TSC

  October 9, 2017

  Holidays, Specials, Staff Talk

  blog sale, columbus day, columbus day sale, columbus day special, florida marketing services, marketing sale, marketing writing sale, online columbus day sale, orlando marketing services, remote marketing expert, the social campfire

• 4 Frightening Social Media Marketing Mistakes to Avoid

  

  October is finally here – one of The Social Campfire’s favorite months of the year. This is because Halloween, fall, and the lead-up to the holiday season is prime time for effective content and social media marketing. In honor of impending spookiness, Jess wants you to avoid the most frightening social media mistakes of the […]

  TSC

  October 4, 2017

  Business, Social Marketing, Social Media Strategy

  BIZGENQ4, fall 2017, fall social media tips, florida marketing, florida social media marketing, halloween marketing tips, halloween social media tips, october 2017 featured, october 2017 marketing tips, october digital marketing, october marketing tips, october social media marketing, orlando marketing, orlando social media marketing, social media marketing, the social campfire

• 5 Engaging Social Media Events to Celebrate in September

  

  Can you believe it? Summer is nearly over, Labor Day is almost here, and we’re putting together our September content calendars. It’s time to get ready for another month of engagement on Facebook, Twitter, Instagram, and your clients’ favorite social media platforms. If you need help planning posts and blogs for September 2017, here are […]

  TSC

  August 29, 2017

  Branding, Business, Content Marketing, Small Business Marketing, Social Marketing, Social Media Strategy

  business women’s day, content calendars, content marketing, first day of fall, hispanic heritage month, international talk like a pirate day, self improvement month, september social media, september social media events, social media events, social media marketing, social media strategy

• Don’t Believe in Social Media Advertising? You May Be Doing It Wrong.

  

  This week, I was browsing the Alignable community site when I came upon local reviews for LinkedIn and Facebook advertising. The ratings were abysmally low; between 1.5-2.5 stars out of 5 stars total. This is not how I view these successful business tools, so I started to think more about what is behind it. Why […]

  TSC

  August 17, 2017

  Small Business Marketing, Social Marketing, Social Media Strategy

  facebook ads, fall 2017, linkedin ads, marketing, NOVFEA, october 2017 featured, social media ads, social media advertising, social media copywriting, social media strategy

• Help! My Client is Toxic: A Guide for the Creative Freelancer

  

  While most clients we encounter are pleasant, productive partners, there is a chance you will work with an individual or company without the slightest idea of how to treat other people or manage a creative, professional relationship. Despite our best efforts (or intuition), we may take on a shiny, new account, only to kick ourselves […]

  TSC

  July 27, 2017

  Business, Staff Talk

  business advice, freelance advice, freelancer, freelancing, how to get rid of a toxic client, toxic client relationships, toxic clients

• #FridayFact: 6 Social Media Factoids for You to Share

  

  Happy Friday! We’re Celebrating #FridayFact with these 6 awesome factoids for you share on social media. Which one is your favorite? 10 Awesome #FridayFact Features 1.  Sea Cucumbers eat with their feet. 2. Hawaiian Punch was originally developed as an ice cream topping. 3. Captain Morgan is a real person. He was a Welsh pirate who […]

  TSC

  July 21, 2017

  Social Marketing

  #fridayfact, florida social media marketing, friday fact, friday facts, orlando social marketing, orlando social media, Social Marketing, social media marketing, social media tips, the social campfire

• Today in History: All About the Most Popular Social Media Themes & Hashtags on 7/14

  

  Looking for something to #hashtag about on Social Media today? You’re in luck. We’ve compiled the most popular social media themes for 7/14 & placed them on this list. Learn about the biggest events for today and how to capitalize off them on social.     1. Bastille Day Bastille Day commemorates modern France and French […]

  TSC

  July 14, 2017

  Social Marketing

  bastille day, florida social media, happy bastille day, july 14, july 14 events, june featured, pandemonium day, shark awareness day, social media events, social media help, social media strategy

• Truth Be Told: 7 Blogging Misconceptions Your Business Should Know

  

  Blogging has been around for a while – so it’s easy for agencies, content professionals, and clients to think they’ve already heard everything there is to know about the process. However, these 7 blogging misconceptions are totally true and often misunderstood or not even considered. As professional bloggers for organizations across America, we run into […]

  TSC

  July 13, 2017

  Writing and Content

  best blog writers, blog writers, blogging, blogging misconceptions, blogs, content writing, content writing misconceptions