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New Year’s Hours of Operation

Season’s Greetings and Happy New Year from The Social Campfire!

As we prepare for a brand new year, I’d like to share with you the remainder of our holiday business hours:

  • Friday, December 29: Office closes at 2:00 PM ET 
  • Monday, January 1: Office Closed 
  • Tuesday, January 2: Business hours return to normal 

Please feel free to email us on New Year’s Day at social@thesocialcampfire.com and we’ll return an answer for you on January 2. If you have any questions about partnering with us in 2018, or to receive a custom quote, you can also call us during normal business hours at (321) 574-3854.

Have a wonderful new year’s eve and a prosperous 2018!

-Jess & the TSC team 

 

Christmas Hours of Operation

Merry Christmas, Social Campers!

As we quickly approach Christmas this weekend, I’d like to share with you our holiday hours. 

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Please note the following hours for this coming week: 

  • Friday, December 22: Office closes at 12 noon ET
  • Office Closed: Monday, December 25 and Tuesday, December 26

We will be open again as usual on Wednesday, December 27. We will also update our New Year’s hours during the business days of 12/27-12/29.

Merry Christmas, Happy Hanukkah, and enjoy your time with family and friends! If you want to get started with your marketing strategy for 2018, call the office at (321) 574-3854 or email anytime at social@thesocialcampfire.com. 

 

The Top 10 Social Media Marketing Resources for Christmas 2017

The Christmas season is all about giving. Extend the gifts of the season to your social media audience by using the most festive and helpful holiday social media marketing tools. I’ve curated The Social Campfire‘s favorite Christmas marketing resources. Which is your favorite?

Best Christmas Social Media Marketing Tools

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1. Freepik Christmas Vectors 

This website has tens of thousands of free Christmas vectors for personal and commercial use. Download them in .AI or .EPS format to create a custom graphic for your Facebook, Twitter, G+, or LinkedIn profile. You can also use them to design a header for your holiday email newsletter.

2. Canva 

Canva is a creative app that inspires users to create beautiful social media graphics, blog headers, infographics, and more. It’s also extremely easy to use, even if you are not a designer. Use their free or paid art – or upload your business logo, stock photos, or vectors to finish your custom holiday project. I personally like using it to create festive social media graphics and cover images.

3. GIPHY

Add a little Christmas fun to your December social media posts. GIFs are one of the most popular ways to bring tidings of joy this holiday season and are perfect for direct to consumer or retail businesses. GIPHY is my favorite royalty-free GIF platform and has both beautiful and funny GIFs available. Pair them with a couple lines of creative written copy to delight your followers.

4. Facebook Advertising 

If you have a holiday sale going on at your store or want to share your Christmas blogs with a larger following, Facebook advertising is a great way to meet your goal. For a modest budget, you can promote your post to touch potential customers that are not already part of your follower count. Specify the age, geographic region, or interests of your potential customer and run the ad for a time span that works for your needs. You can also reach an Instagram audience with Facebook ads.

5. Christmas Pinterest Boards

Christmas themed Pinterest boards are fun to create and help you meet your business goals. If your store sells stocking stuffers or White Elephant gifts, create a board that showcases the best things to buy. If you are a B2B company, you can pin anything from articles that share Christmas money saving tips to holiday infographics and educational blogs about nutrition and health.

6. Instagram Contests 

If your company has time to plan a giveaway for Christmas, Instagram is a great place to hold the contest. Post a photo of the giveaway item and tell your followers how they can win it. Ideas include gift cards to your shop or restaurant, festive goodie baskets, and tickets to Christmas plays and events. Be sure to spell out the rules and details carefully, either in the post copy or at the bottom of your graphic.

7. Christmas Clip Art 

If you need holiday clip art, The Balance has over 3,800 free Christmas resources for you. From trees to reindeers to Santa hats, there is something for every brand and function. Use these images to craft your social media posts, cover photos, and advertisements.

8. Holiday Hashtags 

Reach a wider audience with your holiday posts. Hashtags are essential in making it possible. Our company analytics tool Sprout Social provides a full guide to each holiday. Be sure to include the basics like #Christmas and #Christmas2017. You may find an additional view gems in the link that apply to your business.

9. Pixabay 

Pixabay is one of the largest and most useful royalty free image databases on the Internet. Click the link above to find themed photos that will add a merry feeling to your social media posts, advertisements, and profiles. Find everything from vectors to natural-looking photos with people in them.

10. Punchbowl 

If you need a quick way to directly reach your most important followers and customers, Punchbowl will allow you to design and distribute fun Christmas greetings without spending a dime. It is perfect for a small list of people you want to reach to thank or wish a Merry Christmas. Simply pull names or contacts from your social media profiles and write a custom greeting that will really stand out. This is an especially helpful tool for companies who do not yet have an email marketing plan.

There are so many easy ways to make your Christmas social media marketing strategy stand out. Use one or more of the tools above to make your festive holiday marketing plan happen! If you need assistance with seasonal marketing for Christmas and beyond, The Social Campfire can do everything from writing impactful copy to managing your social media profiles. To learn more about working with a remote social media specialist, call The Social Campfire in Orlando, FL, at (321) 574-3854. For information about the company social media marketing services, visit us online

Thanksgiving Hours of Operation 2018

Thanksgiving is nearly here! To help you prepare, here are The Social Campfire Thanksgiving Week Hours.


Thanksgiving Week Hours of Operation:

Monday, 11/19 and Tuesday, 11/20: Normal Hours

Wednesday, 11/21: 9 AM-12 PM

Thanksgiving Day, Thursday, 11/22: Closed

Day After Thanksgiving, Friday 11/23: Closed

Normal business hours resume on Monday, 11/26


Questions? Email: social@thesocialcampfire.com

Have a wonderful Turkey Day!

Notice Something Different? The Twitter Character Count Doubles to 280

Does your Twitter seem different?

A big change is here. As of this morning, every Roman alphabet user across the world will have 280 Twitter characters to play with; doubling the original 140 limit.

Will you need 280 to get your point across? Probably not. In fact, most testers admitted they didn’t use the full 280. However, it will be interesting over time to see if Twitter users find the switch beneficial. Social media critics are also waiting to discover if it provides additional value to win over millennial Snapchat users and Facebook purists.

Here at The Social Campfire – copywriting rules. Saying big things in small spaces is my specialty. I’m not necessarily excited or affected by the change. However, I do expect the development to be beneficial for instances where users require longer explanations. If the rollout happened earlier, stories shared with #MeToo may have been able to fit in the text box instead of displayed in a graphic. In addition, marketers can fit more tags, mentions, and links with their copy.

To learn more about the news, visit the Ars Technica website.

Your Turn: What do you think about doubling the Twitter character count to 280? Do you like the change? Comment below! 

5 Big Misconceptions About Content Marketing for the CXO

You are an expert at what you do. In fact, as a CXO, you’ve made it to the top. No matter what industry you are in, however, it pays to be informed about your content marketing. Do you believe the biggest misconceptions in digital? 

As a social media advisor and content services provider to business leaders, I know how valuable it is for CEOs, founders, and company owners to leverage their goals with online marketing.

While working across the country this past year, I found there are still many misconceptions in offices around Florida and throughout the United States about digital marketing strategy and content marketing specifically.

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I serve clients in Florida and across the United States on a remote basis.

Don’t waste your time on marketing that doesn’t work. Read in the list below the five biggest misconceptions I face in my work as a copywriter and digital growth advisor and what you should know as an owner, director, or entrepreneur.

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Biggest Digital Marketing Misconceptions

Your Marketing Elements Work Alone

What do I mean by this? …Nothing in your digital marketing strategy works by itself. You may have impeccable in-house experts who write engaging blogs, but if you don’t market them, no one will read them. If you create a snazzy newsletter but don’t have a website infused with SEO keywords and engaging graphics, you are literally leading your leads to nowhere. Talk with an online marketing expert about creating a services package that will amplify your content, comprised of a blog writing strategy, social media plan, a regular newsletter, and concise SEO and digital advertising process.

You Don’t Need a New Website

You created your website years ago and have a loyal client base. You also have a strong Facebook and Twitter following. Why re-design your website? Because it’s absolutely necessary. Google algorithms have changed several times over since you last updated your site. If you don’t play by the rules, no one will find you on the search engine’s first page. If your clients don’t find you on the first page – they may never find you at all. Grow your business and build trust by taking your marketing consultant’s advice and investing in an upgrade.

You Don’t Need a Social Media Strategy

This is one of the biggest misconceptions in marketing today. You do need a social media strategy to stay competitive, because companies like yours are already there, picking up business. Moreover, you need one that is focused on growth and engagement. While Facebook, Instagram, and LinkedIn keep booming, the platforms continue to become the place for your potential and current customers to converse and buy new things. This is true for B2B and B2C companies.

Now that it’s so popular, it is also an indicator of social proof and trust, like a website. If you have an established and interesting social media page, you build trust in your industry and community. Invest in long-term strategy, analytics, content calendar creation, and a copywriter to amplify your marketing efforts.

You Know Your Business, So You Know How to Market It

I will never argue with a CXO when it comes to their supreme knowledge of their business and industry. This is where I observe and listen. However, I will tell you that digital marketing strategy is learned. Just because you are an accomplished leader, doesn’t mean you know how to tackle social media strategy. That’s OK – and that’s where the power of collaboration gets its magic.

Copywriters, social media consultants, and digital marketing specialists can take your business goals and churn them into a viable marketing plan. Whether you are an attorney, massage therapist, or mental health counselor, an experienced and customer focused online marketer will learn about you and your company and come up with a plan that makes your uniqueness and value proposition come alive.

You Have Time to Do the Marketing Yourself

There are only 24 hours in a day. It’s important for you as a CXO to focus on what you do best – leading your team and making the day-to-day business thrive. While you engage in business development, sales, or travel to attend events and conferences, a marketing professional can guide your strategy and implement your needs. Whether you require blog ghostwriting, press release writing, white paper assistance, or social media strategy, it is more cost-effective in the long run to put yourself where you generate business.

Which one of these five misconceptions do you think is most detrimental to today’s businesses?


Take the first step in igniting your marketing plan today. If you want to learn more about creating, designing, or amplifying your content, I’ll provide you with a free 30-minute consultation. Call me at (321) 574-3854 or set an appointment with me on the Setmore calendar app to get started. 

5 (More!) Frightening Social Media Marketing Mistakes to Avoid

If you read Part One of this two-part frightening social media mistakes series, you know there is plenty you can do to make your Halloween engagement and sales soar – and much you should avoid. Design and create a spectacular fall social media engagement plan with my tips below.

Steer Clear of These Spooky Social Media Marketing Mistakes

Avoid these common social media marketing mistakes…

Forgetting to Post Halloween Photos/Updates  social-media-marketing-orlando

This Halloween, don’t forget to post what you are doing in-office and in-store. Are you decorating your staff cubicles? Dressing up in costumes as a team? Snap a photo! Pair it with a couple lines of copy about what is happening in the picture and how your company is getting festive. Failure to post these photos on social media is a missed opportunity to engage. Don’t forget to use hashtags like #Halloween and #Halloween2017.

Sharing/Posting Too Much

Some of us absolutely love Halloween. However, there is such a thing as posting too much. Stick to one Facebook or LinkedIn post to celebrate 10/31 – and make it count. You can share a few times on Halloween if you’re on Twitter or Instagram.

Getting Too Creepy

For some businesses, there is such a thing as too creepy. Don’t forget, you and/or your social media marketing partner know your brand better than anyone. If gory Halloween graphics or frightening videos don’t sit well with your type of customers, don’t post it. For example, professional services brands may opt for a classier autumn look (think pumpkins and fall leaves), while companies catering to children may post cute or funny graphics instead (laughing pumpkins or other kids in costumes).  While Halloween is a holiday of ghouls and goblins, consider who you are sharing your posts with.

Forcing Your Posts

If you don’t have much to say about Halloween, don’t worry about it. There’s nothing worse than feigning enthusiasm or trying too hard to celebrate in your tweets. Focus on being authentic. If it’s not your favorite holiday or you don’t have much going on in the office, consider a simple “Happy Halloween” greeting with a photo of Jack o’ lanterns or a bowl of colorful candy.

Attorneys and educational brands can remind their followers to be safe and watch out for children “trick or treating”, while boutiques and consulting firms can ask their followers to tell them what they enjoy doing on Halloween or their favorite October 31 memory. While I recommend posting something that day, you don’t have to be cookie cutter. Think outside the box.

Ignoring Curation Possibilities

Strapped for time? Don’t forget curation! Your colleague may have an event going on that you want to help promote – or you may find a funny GIF you can take off GIPHY. Introduce your followers (and customers) to your brand’s favorite Halloween articles, animations, and videos by sharing them straight from Facebook or re-posting them on Instagram. There is no harm with a few RTs or mentions on Twitter, either. If you wrote a blog last Halloween or think some of your content applies to the holiday, re-post it on social media.


I want you to succeed in your fall social media marketing strategy! If you haven’t already, be sure to read my blog about avoiding 4 more social media mistakes for business. You can also follow me and The Social Campfire brand on Facebook to stay updated on the latest social media tips all year long.