Branding – Page 2 – The Social Campfire

The 16 ads you’re likely to love the most during the Rio 2016 Games — Quartz

Americans can’t get enough of gymnast Simone Biles. In addition to being one of the most-watched athletes headed to Rio, brands love her, and her ads are unstoppable. The awe-inspiring 19-year-old is featured in a quarter of the 16 most-liked US ads released so far for the 2016 Summer Olympics, according to ad-tracking firm Ace… via…
Some Things Will Never Change: What Tupac Can Tell Us about Marketing with Companies That Resist Innovation

“Some things will never change.” The talented Tupac Shakur couldn’t have said it any better in the last line of the 1992 track Changes. If you’re a fan, you know that the song is about much more than brand marketing; but there’s plenty for marketing companies and agencies to learn from here. While many organizations shrug their shoulders,…
Now Pokémon Go Is Invading Beyoncé, Rihanna and Adele Concerts — TIME

Rihanna has a very specific request for her fans: no Pokémon Go. “I don’t want to see you catching any Pokémon’s up in this bitch,” she said during a recent performance. The singer may have made it very clear that her concerts are a zero-tolerance zone when it comes to Pokémon, but just this weekend,… via…
What’s New With Our Marketing Partners?

Here at The Social Campfire, we like to call our Digital Marketing Clients our Partners – because that’s what we really are. We work hand in hand with our client companies and brands, just as if we were an employed staffer in the organization. How else could we provide such creative, brand-focused service? If an…
5 Reasons A Small Business Blog Is A Necessity

From Business 2 Community – A small business blog is a valuable asset when it comes to marketing your business. It’s a way to compete with the larger competition. Instead of playing with hefty marketing budgets, the only thing a blog will cost is your time. It can also produce several benefits for your website and…
When to Trademark Your Tech Name

From VentureBeat: There are lots of ways to launch a new tech brand. But behind every brand launch is a brand name launch. And behind every brand name is a tricky tale of trademark timing, especially for a sector as dynamic as technology. So the potentially multibillion-dollar question is, when should a tech name be trademarked?……
As bots multiply, get ready for ‘bot stores’ — VentureBeat

GUEST: If you live and breathe technology, you’re probably hearing a lot about chatbots lately. It seems they are everywhere, and every startup and big company is working on its own bot. Top messaging platforms are opening their doors to bots as well — from Telegram, WeChat, and Slack to the recently announced bot platforms… via…
Chemists create an app that can tell if your beer is skunked — TechCrunch

Bummer, dude! That’s what you say when you find out that your whole keg of Heiney is totally skunked but it doesn’t matter because you’ll totally still drink it after you finish the pony keg of Sammo’s Irish Red. But what if I told you that folks in Spain have figured out a way to… via…
What is Copywriting – and Why Does My Small Business Need It?

How do you know if and when you need a Copywriter for your small business sales and marketing materials? The Social Campfire helps you decide.
5 Myths About Marketing Agencies – & Why Small Businesses Prefer Boutique Service

What’s the difference between hiring a bigger marketing agency and a boutique marketing company or dedicated freelance professional? The Social Campfire contrasts the difference in this blog.
This Week’s Content Marketing & Social Marketing Buffet

Happy Sunday! Our equivalent of Sunday Brunch is here. Enjoy the Florida Sunshine and feast on these 5 marketing stories for #SundayFunday from The Social Campfire: Today’s Best Brands Aren’t Marketing – They’re Creating Movements Today’s marketing is all about connecting emotionally with your customers. To find a role that works for your brand, start…
A year after its launch, it’s now clear that pretty much no one needs an Apple Watch — Quartz

I didn’t preorder the Apple Watch, or stand in line the day it came out. But I read every article about it, and when someone suggested that it would complement my “personal cloud,” I eventually felt compelled to buy one. I wear it every day, possibly out of determination to get something out of the… via…