Branding – Page 3 – The Social Campfire

Don’t be an April Fool on Social Media!

Are you a Social Media April Fool? How about your co-worker, best friend, sibling, or parent? Our April 2016 Social Marketing special is your chance to take the *fool* out of foolproof social media! For the month of April only… Buy ONE Social Media Educational Session from The Social Campfire, Get one FREE!
New Social Media Classes Available at TSC!

Fresh for Spring! The Social Campfire, LLC is now offering a variety of web-based, 1-on-1 social media sessions for anyone across the United States! Sign up now for the following classes – customized for you: How to Use Hootsuite 1-on-1 Session Are you interested in using Hootsuite for your organization, individual use, brand, or business,…
Hot Marketing Reads for This Weekend – The Social Campfire 1/30/16

Happy Weekend, Social Campers! We ignited some of the hottest marketing reads for this weekend for you, right here on The Social Campfire THOUGHT LEADERSHIP BLOG. Check out these engaging, informative articles for the latest in Inbound Marketing: Stop It! Content Marketing is NOT a Game of Traffic Sounds like someone’s been thinking in the…
Why Authenticity in Inbound Marketing Matters

There’s something I want you to hear me out on. First, let’s do something that hardly ever, ever happens in social marketing and make a couple of generalizations (insert friendly sarcasm here). There are – generally speaking – two schools of thought I observe in the world of Inbound Marketing today: School of Thought #1…
Why Your Small Business Needs Social Media

The Social Campfire gives you 10 reasons why your small business absolutely needs to invest in social media in 2016.
6 Amazing Automation Tools for Small Business in 2016

You need to save time, money, and market your small business across multiple channels in 2016. To make it happen, explore these 6 amazing, effective marketing automation tools for the new year that will allow you to focus on what you do best – running your business. Hootsuite Hootsuite, one of the most popular social…
Choosing the Right Content Marketing Tools for Lead Nurturing

Are you writing your blog posts like you’re making a sales pitch? You’re playing in the wrong part of the funnel. In most instances, if someone is reading your blog, they aren’t yet ready to make a purchase. In the marketing world, we call this TOFU content – content meant for our visitors at the…
The Power of the Hashtag for Business Beginners

When it comes to social media, the #hashtag is one of the most powerful – and most misunderstood – tools in the industry. At this stage in the social media game, many people still don’t know how to harness and utilize the hashtag – especially for business. You’ve heard of the hashtag and you’ve heard…
The Difference Between Inbound Marketing and Outbound Marketing – and Why It Matters

Inbound Marketing and Outbound Marketing are two distinctively different entities, and they may be described to you in unique ways based on the person you’re speaking to. Some say that Outbound Marketing is the “old fashioned” way of doing things, and Inbound Marketing is the present and future of the industry. Others describe Outbound Marketing…
I Love Your Product – The Rise and Power of the Social Consumer

When I was a kid, one of my whimsical grown-up fantasies was to have the job of taste tester. A school film documented the daily lives of the fast food and ice cream taste tester, whose one job was to master the heart of flavor one bite or sip at a time. It didn’t sound like…
10 Reasons Why Social Media Marketing is Essential to Today’s Small Business

Small businesses are still wondering why social media marketing matters. Whether your company is B2B or B2C, you can and will benefit from social media to help drive your sales and marketing efforts. My theory is that once small businesses understand the impact that social media can have on their target audience, their current customers,…
July 13th Blog Potpourri: The Social Campfire’s Latest Blog Posts and Client Projects

Happy Monday! Hope you enjoyed your weekend. Here are some samples of what we’ve been whipping up in the digital space lately: What’s the Best Margarita Recipe? This is a search favorite on Google, and in my opinion Margaritas are the perfect summer adult beverage. This blog for Cooks Innovations ponders the perfect margarita, and we…