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Blog Potpourri: Jessica’s Latest Client Blog Posts
Thanks for visiting! Check out a sample of my most recent client blog posts and collaborations; you may find something you need! 50K Press Releases Later – What Do We Know about Press Release Publishing and Campaign Customization? Published via the Vial Momentum healthcare marketing website, this blog reviews PR.co’s data on 50,000 Press Releases…
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How Content Marketing Will Dominate 2015 and Beyond
Interested in how to kick start your brand’s marketing strategy in 2015? Invest in Content Marketing. What is Content Marketing? And Why Is It Important? When brands and businesses create and distribute content that is relevant and engaging to their target audience, they are able to influence their audience through their expertise and value. In…
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How to Find a REAL Freelance Pro
From Elance to Guru, to Odesk, how do you know that the person you are hiring is the real deal? Above all, though, the lesson is simple: You get what you pay for. If you want a professional helping you write content or further your marketing strategy, you will pay more, but you will achieve…
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Your Brand and Business: Should you DIY, or Consult a Pro?
Since Social Media and Social Marketing are so relatively new, and constantly in a state of growth (think mobile, for example), it’s hard to distinguish the players from the pros. If you don’t have the tools and the expert to provide you with that ability to tap into your brand at its most subconscious level,…
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Your Digital Reputation — What You Don’t Consider on Social Media But Should
Not so long ago, our personal reputations were one-dimensional; with it, a low-hanging-fruit message that our behavior has a direct external consequence. And only 10 years ago, social media was an ecosystem exclusively for teens and early 20-somethings; a place where no one even considered reputation management.