florida blog office

The Social Campfire at #FLBlogCon 2016

The Social Campfire team is headed to #FLBlogCon!

It’s time to meet and network with the best bloggers and social media specialists in the Sunshine State. Florida’s premier Blogging and Social Media conference runs all day today, September 24, 2016 at Full Sail University.

Presented by Ford, the 6th edition of the conference gathers Florida’s foremost social media experts and bloggers for a day of empowerment, insight, and new perspectives.

The event expects over 300 attendees this year from Tallahassee to Key West. For the TSC team, the conference is just a 20 minute drive from The Social Campfire office and located just miles away from our founder’s alma mater, University of Central Florida. For more information on Full Sail University, click here.


Network with us at Florida Blog Con! 

If you’re a fellow social media and blogging expert attending the event, our Founder & President Jess Dawkins would love to network with you. Interested in chatting at the 10:00 AM marketing pro meet and greet? Tag us on Twitter @Social_Campfire using #FLBlogCon.

We’re excited to bring back our newfound knowledge and relationships to the TSC office for the benefit of our esteemed clients.

The Social Campfire would like to thank client partner OXO Digital Organizing for sponsoring our attendance at this year’s FL Blog Con. For more information on OXO and their digitizing and photo organizing services, please visit http://www.oxo123.com.


The Social Campfire is a remote-based, inbound copywriting, content, and social media services company serving clients across America. To learn more about our marketing services, and the clients we serve, including Laser Institute of America, Student2CEO, and Amendia, Inc., please visit us at www.thesocialcampfire.com

 

How the Summer Olympics Won and Lost on Social Media

How the Summer Olympics Won and Lost on Social Media_What Can Be Learned

Forget the Super Bowl: the Summer Olympics are the world’s largest marketing event. The London 2012 Olympics generated $1.3 billion in advertising spending. The potential to amplify a company’s message is huge with an audience spanning across borders and demographics. For an Olympics marketer, the ability to capitalize on the 1-plus billion voices conversing on social platforms about the Olympics is a must.

Not everything about the Rio 2016 Olympics was a social media success. Savvy content professionals can learn quite a bit about audience engagement from the Olympics’ social wins and losses.

Winning the Social Games

lifeguard meme
This popular meme circulated shortly after swimming heats began during the 2016 Rio Olympics.

1) Meme-volution. One of the best qualities of the Olympics is its ability to create cultural phenomenons thanks to stand out performances. Think gymnast Nadia Comenaci’s perfect 10 or former world record holder sprinter Michael Johnson.

Fast forward to the modern age. Now conversation trends involve more than a stunning Olympic performance. The winter Sochi games created the memorable #sochiproblems. Rio 2016 inspired a collection of viral memes. Michael Phelps’ death stare, Usain Bolt’s cheeky smile, the bored lifeguard in the background of Olympics swimming: the audience took these snapshots and were able to interact with the event by making them relatable to their lives. That’s the value of memes: to capture something humorous or ironic that speaks to a greater audience.

2) Social Platform for Justice. The most powerful use of social media is to inspire thoughtful conversation on important social issues and become an engine for change. Very early in this Olympic cycle, conversation erupted around sexism in sports using hashtags like #everydaysexism and #mansplaining. The social community was enraged by the Chicago Tribune’s article of Olympic shooter Corey Cogdell-Unrein that focused on her husband’s football career, the broadcaster declaring a husband “the person responsible for her performance” after a Hungarian swimmer’s gold medal, and announcers calling Katie Ledecky “the male Michael Phelps.”

Lists tracking sexist coverage appeared across news feeds. The story drew national attention to how society and the media addresses the performance of athletic women. Reporters and news outlets issued apologies and ran corrections. Some news outlets continued to slip-up, but by the end of Olympics coverage there were fewer gaffes, showing social’s power to influence the greater conversation.

3) Rio 2016 organizers partnering with social. The International Olympics Committee recognized the power of social media to share the stories of the Olympics Games. It recent years, it created outlets on platforms like Facebook, Youtube and Twitter. Perhaps the best indicator of the IOC jumping on the social bandwagon would be its new partnerships. Twitter launched hundreds of Olympic-specific emojis and projected live tweets on Rio’s Arcos da Lapa aqueduct. Airbnb became the first “alternative accommodations” official sponsor of the Rio Olympics. The company took advantage of the unique partnership with a #StayWithMe campaign and with special call-to-actions on reservation pages. NBC brought in a dozen Buzzfeed staffers to create viral social content like the women’s wrestling team smashing watermelons and the Snapchat story “8 Problems Tall People Have” with Olympic swimmer Townley Haas. By embracing partnerships, event organizers generated early enthusiasm and kept the audiences entertained throughout the 15 days.

Losing the Social Games

NBC brokered an exclusive multi-billion dollar coverage rights deal with the IOC lasting until 2032. Their marketing promised comprehensive coverage of the 2016 Rio Olympics.

1) Tight restrictions on live video and streaming. The top complaint about this year’s Olympics concerned event coverage. One of several coverage complaints focused on accessibility. The inability to live stream this Olympics caused significant issues. Fewer 18-to-45-year-olds tuned in. While NBC claims it’s because the audience watched on other channels within the NBC family, the social conversation paints a different picture. For various reasons, users strugglers to watch events live when they wished. By the time the events were shown, in their highly packaged and edited format, the audience knew the results thanks to social sharing. Why watch a 45-second clip four hours later when you already know the outcome?

Furthermore, live videos posted by on-location members of the spectating public were quickly removed. Rower Meghan O’Leary’s post-closing ceremony video, which she thought would not violate Rule 40–more on that below–was quickly deleted from Instagram. Today’s consumers are accustomed to being involved with the action as it happens. By severely limiting on-demand access, users felt less engaged and let down by the Rio Olympics.

2) Pesky IOC Rule 40. This is comprehensive rule concerning Olympic marketing and sponsorships. A very basic summary of the social media implications of the rule is thus: non-sponsor brands can’t use a reference to Olympic results, can’t retweet or repost from official Olympic accounts, or use Olympic pictures. The restriction includes using social hashtags like #Rio2016, #TeamUSA, and #RoadtoRio. The United States Olympic Committee enforces Rule 40 under Code Chapter 2205. The rule is intended to prevent non-sponsors from violating intellectual property rights, but the rule is both confusing and restrictive. It’s as though the USOC is saying don’t discuss the largest event of the year unless you’ve paid for it. This notion goes completely against the nature of social media. People are going to discuss the Olympics and restricting the conversation is against the nature of free speech. There must be way to honor sponsorships and encourage national conversation. Some non-sponsor brands (like Adidas) did find a way around Rule 40 to launch successful marketing campaigns tagging off Olympic coverage.

The Olympic Lessons

Remember the driving force behind social media success is the public must own the conversation. That’s why unexpected, unmanufactured moments go viral. Embracing the power of social media partnerships allows marketers to reach new audiences. Welcoming the audience to take part in the event or conversation by providing easy, on-demand access is critical to social success. Hopefully the lessons from Rio will be learned in time for the 2018 Winter Olympics in South Korea.

Posts you may like…

Building Your Online Community: 6 Reads to Help You Grow

The 16 Ads You’re Likely to Love the Most During the Rio 2016 Games

Be Relevant With Blogging Services

Professional blogging and article publishing are two extremely effective content marketing tools that boost your website’s Search Engine Optimization (SEO), Branding, and Client Retention – if you do it right (…and enough).

Does your business have expertise to offer? How about your CEO – does he or she have something to say? Share your thought leadership and knowledge of your industry to sway customers your way.

Partner with us to write your blogs and articles – or guide you though the process. The Social Campfire, LLC has over a decade of blogging, ghostwriting, and article writing experience with multi-national corporations, acclaimed American businesses, and startups.

Ignited by a combined expertise in copywriting, journalism, SEO, and digital marketing strategy – and the magic of your brand’s unique story – our expert blog writers can craft expert, original, keyword infused blogs for you, or get you set up on a regular, affordable blogging plan. Experience the blogging expertise that Fortune organizations, publicly traded companies, and international non-profits rely on to attract new business and keep customers and members engaged.

Click below to contact us about our expert Blogging Services — and get started today.

(You can also email Jessica at social@thesocialcampfire.com or call us for more information at (321) 574-3854)

Fill out the handy contact form and Jess will be in touch: 

The Social Campfire, LLC serves clients on a remote basis. We are based in Orlando, FL, but serve clients as close as right here in town to as far as San Diego, CA.

Call us at (321) 574-3854 today to learn more about how we serve clients remotely in cities like New York, NY, Chicago, IL, Tampa, FL, and West Palm Beach, FL.

Building Your Online Community: 6 Reads to Help You Grow

Trust us: building an online community is not as scary as it seems. A community is nothing more than a group of people with shared interests. In the virtual world, people come together to discuss the topics and products they are passionate about.

An online community is comprised of people who care about your business as much as you do. These clients are your best advocates. They can become best focus group for testing or promoting new products. With a combination of patience, priority on developing quality relationships and down-and-dirty creativity, businesses can create thriving conversations.

Building Your Online Community

When you are ready to roll up your sleeves and get your online community rolling, start with these informative reads for tips on constructing an engaged audience:

Continue reading “Building Your Online Community: 6 Reads to Help You Grow”

Some Things Will Never Change: What Tupac Can Tell Us about Marketing with Companies That Resist Innovation

“Some things will never change.” 

The talented Tupac Shakur couldn’t have said it any better in the last line of the 1992 track Changes. If you’re a fan, you know that the song is about much more than brand marketing; but there’s plenty for marketing companies and agencies to learn from here.

While many organizations shrug their shoulders, claim “That’s just the way it is,” and move through operation after operation in total comfort with the status quo, but without any real disruptive growth to show for it – the Pacs out there — that is, the growth-oriented entrepreneurs and marketing companies — struggle daily, handily, with the realization that not everyone is comfortable with taking their business to the next level.

Continue reading “Some Things Will Never Change: What Tupac Can Tell Us about Marketing with Companies That Resist Innovation”

5 Must-Read Marketing Articles for Entrepreneurs

Entrepreneurs know that there is no quitting: learning and growth are a daily rite to remain competitive and lead in the marketplace. With that said, here are 5 must-read marketing articles for today’s driven entrepreneur, CEO, CMO, or VP of Marketing. No matter who you are – marketing matters to you – and getting a handle on what is proven, and what’s just buzz, can get you to growth and ROI much quicker.

Here are The Social Campfire’s five picks for this week: 

Fix Your Social Media Strategy by Taking it Back to Basics

Harvard Business Review forecasts that marketers plan to double their spending on social media in the next five years. However, a report by IBM indicates that  nearly half of CMOs believe they are not prepared to manage the challenges of social media. This disparity highlights an important, and potentially costly, problem: Marketers continue to increase social media spending, yet many are still uncertain about management, strategies, and integration.

Explore how to go back to basics – with social media and marketing in general – to define your social strategy now and in the future in a way that creates impact – and ROI – to go along with that budget.

Are you Experienced? The Final Frontier of Content Marketing is all about You. 

First it was television, then came the constant bombardment of social media but now, marketing has found a new place right back where it started: the human experience. Experiential marketing is the best way to get your content exactly where you want it – with the people.

It’s important to note that at time when most people mistrust advertising, we are beginning to use real people to tell brand stories for us. The ability to be authentic and credible through real-world experiences is integral for brand trust. Great brands should be eager to create unfiltered engagements with their audiences, and experiential approaches to their marketing strategies do just that. Read more above.

Google’s Smart Bidding will soon include ability to set Target CPA by device in AdWords

Smart Bidding reporting is getting more robust, and the bid automation tool will continue to take more conversion signals into account, says Google. Powered by machine learning, Smart Bidding can factor in millions of signals to determine the optimal bid, and it continually refines models of your conversion performance at different bid levels.

Just a couple of days ago, Google introduced Smart Bidding, a new umbrella name for automated bidding strategies including Target CPA, Target ROAS and Enhanced CPC in AdWords and DoubleClick Search. Coming soon is the ability to set different Target CPA goals by device in search and display campaigns. This will roll out to all advertisers in the next few weeks. Learn more about Smart Bidding in the article above.

Giving Your B2B Buyer Personas a Makeover 

You’ve spent the time, effort and sweat equity to build B2B buyer personas. But, when you look at them, you’re not quite sure what to use them for or how to do it. Perhaps it’s time to assess your personas and give them a makeover to strengthen their contribution to content marketing performance. This article explains how to go about it.

Storytelling 301: Site Content as a Story 

Feel like you’re already over the term “storytelling” without ever really having understood how you can successfully apply it to your writing? You aren’t alone. Like so much jargon, this amazingly powerful and useful word is in serious danger of being consigned to LinkedIn profiles and marketing parody.

Read this article to get real – applying the logic of storytelling to site content in a way that really makes sense for your brand and business – which is more than just buzzwords or trendy tactics.

Curious about any of the marketing fundamentals and thought leadership in these articles? Give us a call at (321) 574-3854 or email us at content@thesocialcampfire.com to learn more today. 

 

 

What’s New With Our Marketing Partners?

Here at The Social Campfire, we like to call our Digital Marketing Clients our Partners – because that’s what we really are.

We work hand in hand with our client companies and brands, just as if we were an employed staffer in the organization. How else could we provide such creative, brand-focused service?

If an outside boutique marketing company were to provide its services – only to look like an unfit arm of the entire sales, marketing, branding, PR, and business development experience – how would that benefit the company at all? We know we must become our clients’ brands to really deliver – and that’s what drives our everyday mission.

With that said, time to spotlight what our wonderful American Marketing Partners are doing this week! It may be summer – but there are no dog days for these brands! Check them out…

Continue reading “What’s New With Our Marketing Partners?”