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July 13th Blog Potpourri: The Social Campfire’s Latest Blog Posts and Client Projects

Happy Monday! Hope you enjoyed your weekend. Here are some samples of what we’ve been whipping up in the digital space lately:

What’s the Best Margarita Recipe? 

This is a search favorite on Google, and in my opinion Margaritas are the perfect summer adult beverage. This blog for Cooks Innovations ponders the perfect margarita, and we add suggestions of our own.

margarita cocktail

 

What You Missed in June in the Medical Device, Medical Technology, and 3D Printing Sectors 

The link above is the newest Kapstone Medical blog for what surgeons and medical device professionals may have missed in the industry in June.

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digital marketing

Blog Potpourri: Jessica’s Latest Client Blog Posts

Thanks for visiting! Check out a sample of my most recent client blog posts and collaborations; you may find something you need!

50K Press Releases Later – What Do We Know about Press Release Publishing and Campaign Customization? 

Published via the Vial Momentum healthcare marketing website, this blog reviews PR.co’s data on 50,000 Press Releases published on their platform thus far, and offers advice on press release publishing and campaign customization and personalization.

What You Missed in the Medical Device Industry in May 2015 

I wrote Kapstone Medical’s monthly roundup blog for May 2015, which includes the hottest monthly stories you may have missed in orthopedics, spine, medical technology, and 3D printing.

Physical Therapy for Spine Conditions 

This neurosurgery blog, written by me along with Dr. Michael Gomez of Miami, FL, explains why physical therapy is important for your spine condition.

Synergy between Sales and Marketing Teams in the MedTech Industry

Med Tech companies come in all shapes and sizes, whether it is a team of 20 dedicated engineers and staff or a force of thousands. These organizations, with unique attributes and value propositions, require a strategic, solid marketing plan in order to properly monitor, adjust, and measure online marketing goals.

This Vial Momentum blog discusses the symbiotic relationship your company can create between your sales and marketing teams to find success throughout your entire sales funnel.

Need professional blogs written for your business to help optimize SEO and drive your online traffic? Email me directly: Jessica@TheSocialCampfire.com

content marketer

How Content Marketing Will Dominate 2015 and Beyond

Interested in how to kick start your brand’s marketing strategy in 2015?

Invest in Content Marketing.

What is Content Marketing? And Why Is It Important? 

When brands and businesses create and distribute content that is relevant and engaging to their target audience, they are able to influence their audience through their expertise and value.

In today’s digital marketplace, the consumer has more power than ever to make choices and influence others’ decisions. By building trust through content, and using that content to influence customer action, you are investing in a highly relevant way to attract business in 2015.

In Fact…

  • 93% of B2B companies and 90% of all organizations used content marketing as a primary marketing strategy in 2014, and the use of content will continue to grow throughout 2015 and beyond.
  • Through the rest of 2015, more money from PPC, SEO, and Social Media will be allocated to content.
  • B2B businesses report generating 67% more leads per month by publishing blogs.
  • 58% of B2B marketers plan to increase their content marketing budgets in 2015.
  • Interesting content is one of the top 3 reasons that people follow brands on social media.

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social campfire, digital marketing, online marketing, online security, web security, healthcare, healthcare marketing, hcmktg

Anthem, The World of Online Security Breaches, and How We Must Change Our Mindset

Big news—Anthem, America’s second-largest health insurer, suffered a massive data breach mid-last week, exposing the sensitive information of tens of millions of their customers, including names, social security numbers, birth dates, and addresses.

The breach is considered by their PR team to be a “sophisticated cyber attack” from the outside. Most of the time, cyber attacks are not necessarily “sophisticated” in nature; most other big-ticket hacks have been caused by oversight (let’s just be honest—carelessness and an attitude that it couldn’t possibly happen).

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Your Digital Reputation — What You Don’t Consider on Social Media But Should

Not so long ago, our personal reputations were one-dimensional; with it, a low-hanging-fruit message that our behavior has a direct external consequence. And only 10 years ago, social media was an ecosystem exclusively for teens and early 20-somethings; a place where no one even considered reputation management.

Within a few years, technology evolved beyond previous recognition, and social media communities became global. Today, there are over a billion Facebook accounts worldwide. Most if not all members of our offline communities are online, too.

It’s commonplace to hear stories about a less-than-stellar employee being fired about lying about a sick day or contradicting company policy by posting scathing opinions on a personal account. We all know by now that our Instagrams may be examined before we are hired or admitted into an academic institution. Put simply, in this day and age, social profiles are an automatic extension of who we are outside the digital environment and must be considered just as carefully, using a mental checklist similar to one we’d complete before an interview or meeting someone for the first time.

The lines have been completely blurred, smudged, and stamped out.

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