Small Business Marketing – Page 5

Choosing the Right Content Marketing Tools for Lead Nurturing

Are you writing your blog posts like you’re making a sales pitch? You’re playing in the wrong part of the funnel. In most instances, if someone is reading your blog, they aren’t yet ready to make a purchase. In the marketing world, we call this TOFU content – content meant for our visitors at the…
Week of 9/14 Project Roundup – The Social Campfire

What a wonderful week of content, copywriting, and social media projects! Here’s a snapshot of what Jessica and The Social Campfire have been working on for clients this week: The natural, exciting and beautiful world of #TequilaCraft:
The Power of the Hashtag for Business Beginners

When it comes to social media, the #hashtag is one of the most powerful – and most misunderstood – tools in the industry. At this stage in the social media game, many people still don’t know how to harness and utilize the hashtag – especially for business. You’ve heard of the hashtag and you’ve heard…
The Difference Between Inbound Marketing and Outbound Marketing – and Why It Matters

Inbound Marketing and Outbound Marketing are two distinctively different entities, and they may be described to you in unique ways based on the person you’re speaking to. Some say that Outbound Marketing is the “old fashioned” way of doing things, and Inbound Marketing is the present and future of the industry. Others describe Outbound Marketing…
I Love Your Product – The Rise and Power of the Social Consumer

When I was a kid, one of my whimsical grown-up fantasies was to have the job of taste tester. A school film documented the daily lives of the fast food and ice cream taste tester, whose one job was to master the heart of flavor one bite or sip at a time. It didn’t sound like…
10 Reasons Why Social Media Marketing is Essential to Today’s Small Business

Small businesses are still wondering why social media marketing matters. Whether your company is B2B or B2C, you can and will benefit from social media to help drive your sales and marketing efforts. My theory is that once small businesses understand the impact that social media can have on their target audience, their current customers,…
July 13th Blog Potpourri: The Social Campfire’s Latest Blog Posts and Client Projects

Happy Monday! Hope you enjoyed your weekend. Here are some samples of what we’ve been whipping up in the digital space lately: What’s the Best Margarita Recipe? This is a search favorite on Google, and in my opinion Margaritas are the perfect summer adult beverage. This blog for Cooks Innovations ponders the perfect margarita, and we…
Blog Potpourri: Jessica’s Latest Client Blog Posts

Thanks for visiting! Check out a sample of my most recent client blog posts and collaborations; you may find something you need! 50K Press Releases Later – What Do We Know about Press Release Publishing and Campaign Customization? Published via the Vial Momentum healthcare marketing website, this blog reviews PR.co’s data on 50,000 Press Releases…
Tweet Longer! Twitter Will Increase Character Limit for Direct Messages

Have you heard? Twitter has made a big announcement regarding character limit in DMs: the 140 character limit will be increased, starting in July 2015. This month, Twitter staff recommends that application developers take a few actions in preparation for the longer DM text, although no one will be able to send longer DMs officially until…
How Content Marketing Will Dominate 2015 and Beyond

Interested in how to kick start your brand’s marketing strategy in 2015? Invest in Content Marketing. What is Content Marketing? And Why Is It Important? When brands and businesses create and distribute content that is relevant and engaging to their target audience, they are able to influence their audience through their expertise and value. In…

Category: Small Business Marketing