NASCAR Revamps its Marketing Team; Melds Edit & Content Marketing

Last summer, NASCAR created a new 40-person content strategy group to oversee the league’s editorial and content marketing operations. Previously, NASCAR had separate teams dedicated to its website, social pages, video production, creative design, advertising partners and entertainment marketing efforts. These were individual business units, with their own, often overlapping goals, which created natural inefficiencies with how NASCAR created and distributed videos and other content across platforms.

The new group, which is overseen by Parker, was created to oversee all of NASCAR’s digital and social content and marketing efforts. It consists of the previous teams as well as six new digital content producers with backgrounds in writing and video production and editing. NASCAR’s TV production team and entertainment marketing team still exist as separate units, but have several staffers embedded within the content strategy group and participate in the group’s daily meetings every morning, Parker said.

Click the link to read more about NASCAR’s latest marketing moves and innovative strategies.

How to Ignite Your Digital Marketing Strategy in 2018

The ways we interact with and engage our customers are constantly evolving. In today’s consumer landscape, the start of a new year is always the perfect time to re-evaluate and recharge your digital marketing strategy. Whether you are looking to improve your social media marketing efforts, content marketing quality, or simply don’t know where to begin, The Social Campfire can help. Read the best ways to improve and ignite your marketing in 2018.

2018 Digital Marketing Tips

Harness the Power of Big Data

You don’t need a system that costs thousands of dollars to harness the power of big data and artificial intelligence. Social media platforms and analytics technology providers are constantly creating ways to make engaging with your customers and understanding what they want easier. Chatbots, in-depth conversion data, and better client data services are making it easier than ever to design and adjust your marketing strategy. Talk with a reputable, remote digital marketing provider if you need assistance obtaining the software or gathering valuable information.

Utilize App Technology

Today, there’s an app for everything. Capitalize off app technology by learning how your brand and customers can make the most of them. Some companies will benefit from creating their own app in 2018, while others will choose to focus on advertising within apps or leveraging partner apps to provide better services. Meet with your marketing and executive teams to discuss your goals for the year and how applications can meet those needs.

Write Effective Native Ad Copy

Native ads are those that match the natural form and function of the platform they appear on. When you see sponsored posts on LinkedIn and Facebook or polls on Twitter, the company has paid for native advertising. With this trend comes the need for impeccable, engaging ad copy. Hiring a copywriter on a project or part-time basis can provide you with the marketing knowledge and writing prowess your business needs to make the most of your digital ad spend.

Capitalize On Micro-Moments

Micro-moments are defined by digital marketers as snippets of time where brands are interacting with their audience on the fly. Is your CEO getting ready for a keynote at your industry’s top tradeshow? What tips does your company president have for packing for a big trip? Teaching them to create micro-moments on Snapchat, Instagram, and Facebook can build trust and transform your engagement rates. If you are an administrative professional, executive, or marketing director looking for these types of educational and instructive services, contact The Social Campfire for affordable online or face to face (Central Florida) social media classes that will help your team gain the skills you need to stand out.

No matter what you need to accomplish for your brand or business this year, there is a social media marketing, copywriting, or content marketing strategy to make it happen. Whether you need to define your strategy for the new year or receive help for a certain tactic, The Social Campfire can help. Call CEO Jess Dawkins at (321) 574-3854 or email us anytime at social@thesocialcampfire.com. You can also schedule a free consultation with Jess on Setmore

The Top 10 Social Media Marketing Resources for Christmas 2017

The Christmas season is all about giving. Extend the gifts of the season to your social media audience by using the most festive and helpful holiday social media marketing tools. I’ve curated The Social Campfire‘s favorite Christmas marketing resources. Which is your favorite?

Best Christmas Social Media Marketing Tools

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1. Freepik Christmas Vectors 

This website has tens of thousands of free Christmas vectors for personal and commercial use. Download them in .AI or .EPS format to create a custom graphic for your Facebook, Twitter, G+, or LinkedIn profile. You can also use them to design a header for your holiday email newsletter.

2. Canva 

Canva is a creative app that inspires users to create beautiful social media graphics, blog headers, infographics, and more. It’s also extremely easy to use, even if you are not a designer. Use their free or paid art – or upload your business logo, stock photos, or vectors to finish your custom holiday project. I personally like using it to create festive social media graphics and cover images.

3. GIPHY

Add a little Christmas fun to your December social media posts. GIFs are one of the most popular ways to bring tidings of joy this holiday season and are perfect for direct to consumer or retail businesses. GIPHY is my favorite royalty-free GIF platform and has both beautiful and funny GIFs available. Pair them with a couple lines of creative written copy to delight your followers.

4. Facebook Advertising 

If you have a holiday sale going on at your store or want to share your Christmas blogs with a larger following, Facebook advertising is a great way to meet your goal. For a modest budget, you can promote your post to touch potential customers that are not already part of your follower count. Specify the age, geographic region, or interests of your potential customer and run the ad for a time span that works for your needs. You can also reach an Instagram audience with Facebook ads.

5. Christmas Pinterest Boards

Christmas themed Pinterest boards are fun to create and help you meet your business goals. If your store sells stocking stuffers or White Elephant gifts, create a board that showcases the best things to buy. If you are a B2B company, you can pin anything from articles that share Christmas money saving tips to holiday infographics and educational blogs about nutrition and health.

6. Instagram Contests 

If your company has time to plan a giveaway for Christmas, Instagram is a great place to hold the contest. Post a photo of the giveaway item and tell your followers how they can win it. Ideas include gift cards to your shop or restaurant, festive goodie baskets, and tickets to Christmas plays and events. Be sure to spell out the rules and details carefully, either in the post copy or at the bottom of your graphic.

7. Christmas Clip Art 

If you need holiday clip art, The Balance has over 3,800 free Christmas resources for you. From trees to reindeers to Santa hats, there is something for every brand and function. Use these images to craft your social media posts, cover photos, and advertisements.

8. Holiday Hashtags 

Reach a wider audience with your holiday posts. Hashtags are essential in making it possible. Our company analytics tool Sprout Social provides a full guide to each holiday. Be sure to include the basics like #Christmas and #Christmas2017. You may find an additional view gems in the link that apply to your business.

9. Pixabay 

Pixabay is one of the largest and most useful royalty free image databases on the Internet. Click the link above to find themed photos that will add a merry feeling to your social media posts, advertisements, and profiles. Find everything from vectors to natural-looking photos with people in them.

10. Punchbowl 

If you need a quick way to directly reach your most important followers and customers, Punchbowl will allow you to design and distribute fun Christmas greetings without spending a dime. It is perfect for a small list of people you want to reach to thank or wish a Merry Christmas. Simply pull names or contacts from your social media profiles and write a custom greeting that will really stand out. This is an especially helpful tool for companies who do not yet have an email marketing plan.

There are so many easy ways to make your Christmas social media marketing strategy stand out. Use one or more of the tools above to make your festive holiday marketing plan happen! If you need assistance with seasonal marketing for Christmas and beyond, The Social Campfire can do everything from writing impactful copy to managing your social media profiles. To learn more about working with a remote social media specialist, call The Social Campfire in Orlando, FL, at (321) 574-3854. For information about the company social media marketing services, visit us online

Notice Something Different? The Twitter Character Count Doubles to 280

Does your Twitter seem different?

A big change is here. As of this morning, every Roman alphabet user across the world will have 280 Twitter characters to play with; doubling the original 140 limit.

Will you need 280 to get your point across? Probably not. In fact, most testers admitted they didn’t use the full 280. However, it will be interesting over time to see if Twitter users find the switch beneficial. Social media critics are also waiting to discover if it provides additional value to win over millennial Snapchat users and Facebook purists.

Here at The Social Campfire – copywriting rules. Saying big things in small spaces is my specialty. I’m not necessarily excited or affected by the change. However, I do expect the development to be beneficial for instances where users require longer explanations. If the rollout happened earlier, stories shared with #MeToo may have been able to fit in the text box instead of displayed in a graphic. In addition, marketers can fit more tags, mentions, and links with their copy.

To learn more about the news, visit the Ars Technica website.

Your Turn: What do you think about doubling the Twitter character count to 280? Do you like the change? Comment below! 

5 (More!) Frightening Social Media Marketing Mistakes to Avoid

If you read Part One of this two-part frightening social media mistakes series, you know there is plenty you can do to make your Halloween engagement and sales soar – and much you should avoid. Design and create a spectacular fall social media engagement plan with my tips below.

Steer Clear of These Spooky Social Media Marketing Mistakes

Avoid these common social media marketing mistakes…

Forgetting to Post Halloween Photos/Updates  social-media-marketing-orlando

This Halloween, don’t forget to post what you are doing in-office and in-store. Are you decorating your staff cubicles? Dressing up in costumes as a team? Snap a photo! Pair it with a couple lines of copy about what is happening in the picture and how your company is getting festive. Failure to post these photos on social media is a missed opportunity to engage. Don’t forget to use hashtags like #Halloween and #Halloween2017.

Sharing/Posting Too Much

Some of us absolutely love Halloween. However, there is such a thing as posting too much. Stick to one Facebook or LinkedIn post to celebrate 10/31 – and make it count. You can share a few times on Halloween if you’re on Twitter or Instagram.

Getting Too Creepy

For some businesses, there is such a thing as too creepy. Don’t forget, you and/or your social media marketing partner know your brand better than anyone. If gory Halloween graphics or frightening videos don’t sit well with your type of customers, don’t post it. For example, professional services brands may opt for a classier autumn look (think pumpkins and fall leaves), while companies catering to children may post cute or funny graphics instead (laughing pumpkins or other kids in costumes).  While Halloween is a holiday of ghouls and goblins, consider who you are sharing your posts with.

Forcing Your Posts

If you don’t have much to say about Halloween, don’t worry about it. There’s nothing worse than feigning enthusiasm or trying too hard to celebrate in your tweets. Focus on being authentic. If it’s not your favorite holiday or you don’t have much going on in the office, consider a simple “Happy Halloween” greeting with a photo of Jack o’ lanterns or a bowl of colorful candy.

Attorneys and educational brands can remind their followers to be safe and watch out for children “trick or treating”, while boutiques and consulting firms can ask their followers to tell them what they enjoy doing on Halloween or their favorite October 31 memory. While I recommend posting something that day, you don’t have to be cookie cutter. Think outside the box.

Ignoring Curation Possibilities

Strapped for time? Don’t forget curation! Your colleague may have an event going on that you want to help promote – or you may find a funny GIF you can take off GIPHY. Introduce your followers (and customers) to your brand’s favorite Halloween articles, animations, and videos by sharing them straight from Facebook or re-posting them on Instagram. There is no harm with a few RTs or mentions on Twitter, either. If you wrote a blog last Halloween or think some of your content applies to the holiday, re-post it on social media.


I want you to succeed in your fall social media marketing strategy! If you haven’t already, be sure to read my blog about avoiding 4 more social media mistakes for business. You can also follow me and The Social Campfire brand on Facebook to stay updated on the latest social media tips all year long. 

5 Engaging Social Media Events to Celebrate in September

Can you believe it? Summer is nearly over, Labor Day is almost here, and we’re putting together our September content calendars. It’s time to get ready for another month of engagement on Facebook, Twitter, Instagram, and your clients’ favorite social media platforms. If you need help planning posts and blogs for September 2017, here are a few ideas from our staff:

September Social Media Events

Self Improvement Month

Each year, Self Improvement Month is held in September. Since we all can do a little to improve ourselves, no matter who our customers are or what industry we are in, this theme can easily apply to any company. If you are in personal fitness, chiropractic care, cosmetic dentistry, or higher education, September is a great time to create an entire content calendar around improving oneself and how your brand can help your customers achieve their goals.

Try creating 3 posts a week about ways that your business can help your customers improve themselves. You can also add inspirational and motivational quotes about self improvement to your content calendar. Finally, consider offering a self improvement September special, where you provide 20% off teeth whitening or $50 off a month of personal training. A modest Facebook ad budget can help you boost your call to action.

Hispanic Heritage Month

September is Hispanic Heritage Month! Engage your social community by celebrating the Hispanic heritage in your neighborhood and company. Create social posts that showcase Hispanic leaders in your town or over the course of history. Add an image of the person with a few lines of biographical information. You can also highlight Hispanic-led organizations in your area, share amazing books authored by Hispanic writers, and share facts about Hispanic heritage and culture. You can learn more about Hispanic Heritage Month 2017 and how to celebrate here.

Autumn Equinox/First Day of Fall

The first day of Fall 2017 is September 22. There are so many ways to highlight the Autumnal Equinox and fall season on social media! On 9/22, share a “Happy First Day of Fall” greeting on your pages. You can also use the theme all month long to share fall recipes, keep your followers abreast of fall festivals in your area, and share facts about the autumn season. You can also run fall specials, give away autumn-themed prizes, and help your followers get excited for Oktoberfest, Halloween, and Thanksgiving.

Create autumn cover photos for your social media pages to celebrate. You can also share beautiful fall photos like changing leaves and warm fall pies with quotes about the season. How can certain industries make the most of the Autumnal Equinox? Pest control companies can write blogs about how to prevent pests from entering the home in fall, educational institutions can share facts about the history of the equinox and autumn season, and home health agencies can help clients think of fall safety considerations for their parents.

Talk Like a Pirate Day

International Talk Like a Pirate Day is on September 19 and is one of the most popular events on social media each year. This is because the day is pure fun! This is the chance to let your inner pirate out – talk like a pirate on Twitter and Snapchat, or have your staff dress like pirates to take a group photo to share on LinkedIn! If you want to be really wacky, you could interview your CEO or marketing manager in pure pirate speak and go on Facebook live – or if you are feeling a bit milder, instruct your followers how to say a few words in “pirate.”

Business Women’s Day

Here at woman-owned The Social Campfire, we are big on Business Women’s Day! It is held every year on September 22, the same day as the Autumnal Equinox, and has its roots in the 1940s, when American men were off fighting in World War II and women entered the workforce. You can celebrate Business Women’s Day by highlighting your woman-owned business, female CEO, or female staff. Take an individual or group photo and thank them publicly on social media for all they do. You can also showcase famous female businesswomen or share quotes from female leaders on your LinkedIn and Facebook. Whatever way you choose to celebrate women business leaders, say it loud and proud!

By next month, we’ll be getting ready for Halloween, holiday shopping, and Breast Cancer Awareness month. Stay tuned for our October 2017 content ideas, which will include tips for these events and more. In the meantime, email us at social@thesocialcampfire.com for questions about your social media strategy or to receive a free quote for our services. For more even social media tips, follow our blog.