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10 Summer Social Media Events to Take Advantage Of

Summer will be over before you know it! Here’s how to take advantage of the season on social media before it’s gone.

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10 Summer Social Media Events to Celebrate

Here’s what to celebrate on Social Media for the second half of the summer.

1. 3rd Week in July – “Capture the Sunset Week”

Each year, during the third week of July, social media celebrates “Capture the Sunset Week,” which is an entire week devoted to the beauty of sunsets through user photographs. When the week begins, post your favorite photo of a sunset (make sure it’s yours or that it’s licensed for free use) & ask your Facebook, Instagram, or Twitter followers to post their favorite in the comments section of the post throughout the week. Feature your favorites at the end of the week or make it a special contest.

2. July 30 – International Day of Friendship

International Day of Friendship is an annual trending topic on Twitter. Use the appropriate hashtags for the event (you can take a peek on Twitter & Instagram the morning of July 30 to see which ones are trending the most) and post a picture of you and a friend, you and your employees together, or a stock photo of friends spending time together. Prompt your followers with a call to action on Twitter, Instagram, LinkedIn, or Facebook, asking “Who is your best friend?”

3. August – Family Fun Month

If your business caters to families, Family Fun Month can provide you with your August Content Calendar theme. Think about how family fun applies to your business and create one post a week to celebrate the theme. Ideas include sharing links to family friendly community events, sharing tips about activities that families can do together at home, and asking your Facebook followers to share links to their favorite family activities and projects.

4. National Golf Month

August is also National Golf Month. Fellow Florida based companies and organizations in particular can make this theme a robust part of their August Content Calendar. Share rich, vibrant photos of players golfing and accompany them with funny, motivational, or inspirational quotes about golf. You can also run a giveaway contest during the month of August where you raffle off a gift certificate to a golf club or shop.

5. August Week 1 – “National Simplify Your Life Week”

The first week of August is known as “Simplify Your Life Week.” A client who owns a photo organizing business was especially fond of utilizing this theme for their August calendars. Nearly any brand can utilize this theme during the first part of August to educate their customers on how their services make life simpler. Sponsor a poll on Twitter that asks your followers about what area of their life needs simplifying the most, or write a blog about how to simplify something and post it on LinkedIn and Facebook.

6. August Week 2 – “National Smile Week”

A Dentist or Orthodontist’s favorite campaign! National smile week is perfect for dental offices and anyone else that wants to motivate and inspire their followers. Make it easy and schedule a week’s worth of quotes about smiling while accompanying the text with photos of beautiful smiles. Some dental and orthodontic offices also run specials throughout National Smile Week to give patients access to more services.

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7. August 16 – National Tell A Joke Day

Besides being the birthday of The Social Campfire Founder & CEO Jess Dawkins, August 16 is also National Tell a Joke Day! This is the perfect day to tell a tasteful yet funny joke on your Facebook, Twitter, and Google Plus accounts, with a vibrant and fun photo to match. You may also want to ask your followers to join in the conversation by sharing their favorite joke in a Reply or your Comments section – but don’t forget to ask them to keep it G rated!

8. August 30 – Toasted Marshmallow Day

Help your social media followers begin to wind down their summer with Toasted Marshmallow Day. This is a great day for consumer oriented companies to share recipes that incorporate toasted marshmallows and signal the shift to fall content. Share a stock photo of plump, charred toasted marshmallows and ask your LinkedIn and Facebook followers about their favorite summer memory.

9. August – National Picnic Month

National Picnic Month is a great time to share amazing places in your brand’s community to share a picnic basket. Include hashtags for towns, cities, and parks in your area that are great picnic spots, and share picnic recipes for your Facebook and Twitter followers. If you own a culinary brand, consider offering a special on picnic related items during National Picnic Month and announce the deal on Instagram.

10. August Week 4 – “Be Kind to Humankind Week”

We could all use a little more love. “Be Kind to Humankind Week” is a great way to let the community know that your brand cares. Share tips and quotes about peace and friendship and accompany them with light, friendly photos. If you support a charity or cause, tell your LinkedIn and Facebook followers how to donate or participate. There is always a great opportunity during this last week in August to inspire your followers to be a better version of themselves.

With a little imagination and discussion with your team about how these social media events apply to your business, you can create engaging posts on social media and turn your followers into loyal fans! 

To inquire about Social Media Content Calendars & Social Media Strategy services for your business, call our office at 321-574-3854. You can also get a quote by filling out this form

 

Learn About LinkedIn’s Changes This Weekend in Orlando!

Are you an Administrative Professional? Mystified by LinkedIn’s most recent changes after its acquisition by Microsoft?

Have no fear! The Social Campfire Founder & CEO Jess Dawkins will explain 2017 changes and tools to LinkedIn, so every Executive Assistant, Personal Assistant, and Administrative Expert can master the platform.

For complete information about Jessica’s LinkedIn presentation and the IAAP Florida Local Area Networking Event at Orlando Utilities Commission this Saturday, April 29, click here.

To inquire about having Jessica present about Social Media or Content Marketing at your next Central Florida event, send her an email.

 

IBM Watson is the brains behind Weather Channel’s new Facebook Messenger bot — VentureBeat

What can’t Watson do? – Jess | The Weather Channel unveiled its Facebook Messenger bot today. The bot provides five-day forecasts, daily forecasts, severe weather alerts, or creates custom weather alerts. The Weather Channel bot can speak 39 languages and can be found on The Weather Channel Facebook page. Weather.com is one of the most popular websites in the United States, according to…

via IBM Watson is the brains behind Weather Channel’s new Facebook Messenger bot — VentureBeat

How the Summer Olympics Won and Lost on Social Media

How the Summer Olympics Won and Lost on Social Media_What Can Be Learned

Forget the Super Bowl: the Summer Olympics are the world’s largest marketing event. The London 2012 Olympics generated $1.3 billion in advertising spending. The potential to amplify a company’s message is huge with an audience spanning across borders and demographics. For an Olympics marketer, the ability to capitalize on the 1-plus billion voices conversing on social platforms about the Olympics is a must.

Not everything about the Rio 2016 Olympics was a social media success. Savvy content professionals can learn quite a bit about audience engagement from the Olympics’ social wins and losses.

Winning the Social Games

lifeguard meme

This popular meme circulated shortly after swimming heats began during the 2016 Rio Olympics.

1) Meme-volution. One of the best qualities of the Olympics is its ability to create cultural phenomenons thanks to stand out performances. Think gymnast Nadia Comenaci’s perfect 10 or former world record holder sprinter Michael Johnson.

Fast forward to the modern age. Now conversation trends involve more than a stunning Olympic performance. The winter Sochi games created the memorable #sochiproblems. Rio 2016 inspired a collection of viral memes. Michael Phelps’ death stare, Usain Bolt’s cheeky smile, the bored lifeguard in the background of Olympics swimming: the audience took these snapshots and were able to interact with the event by making them relatable to their lives. That’s the value of memes: to capture something humorous or ironic that speaks to a greater audience.

2) Social Platform for Justice. The most powerful use of social media is to inspire thoughtful conversation on important social issues and become an engine for change. Very early in this Olympic cycle, conversation erupted around sexism in sports using hashtags like #everydaysexism and #mansplaining. The social community was enraged by the Chicago Tribune’s article of Olympic shooter Corey Cogdell-Unrein that focused on her husband’s football career, the broadcaster declaring a husband “the person responsible for her performance” after a Hungarian swimmer’s gold medal, and announcers calling Katie Ledecky “the male Michael Phelps.”

Lists tracking sexist coverage appeared across news feeds. The story drew national attention to how society and the media addresses the performance of athletic women. Reporters and news outlets issued apologies and ran corrections. Some news outlets continued to slip-up, but by the end of Olympics coverage there were fewer gaffes, showing social’s power to influence the greater conversation.

3) Rio 2016 organizers partnering with social. The International Olympics Committee recognized the power of social media to share the stories of the Olympics Games. It recent years, it created outlets on platforms like Facebook, Youtube and Twitter. Perhaps the best indicator of the IOC jumping on the social bandwagon would be its new partnerships. Twitter launched hundreds of Olympic-specific emojis and projected live tweets on Rio’s Arcos da Lapa aqueduct. Airbnb became the first “alternative accommodations” official sponsor of the Rio Olympics. The company took advantage of the unique partnership with a #StayWithMe campaign and with special call-to-actions on reservation pages. NBC brought in a dozen Buzzfeed staffers to create viral social content like the women’s wrestling team smashing watermelons and the Snapchat story “8 Problems Tall People Have” with Olympic swimmer Townley Haas. By embracing partnerships, event organizers generated early enthusiasm and kept the audiences entertained throughout the 15 days.

Losing the Social Games

NBC brokered an exclusive multi-billion dollar coverage rights deal with the IOC lasting until 2032. Their marketing promised comprehensive coverage of the 2016 Rio Olympics.

1) Tight restrictions on live video and streaming. The top complaint about this year’s Olympics concerned event coverage. One of several coverage complaints focused on accessibility. The inability to live stream this Olympics caused significant issues. Fewer 18-to-45-year-olds tuned in. While NBC claims it’s because the audience watched on other channels within the NBC family, the social conversation paints a different picture. For various reasons, users strugglers to watch events live when they wished. By the time the events were shown, in their highly packaged and edited format, the audience knew the results thanks to social sharing. Why watch a 45-second clip four hours later when you already know the outcome?

Furthermore, live videos posted by on-location members of the spectating public were quickly removed. Rower Meghan O’Leary’s post-closing ceremony video, which she thought would not violate Rule 40–more on that below–was quickly deleted from Instagram. Today’s consumers are accustomed to being involved with the action as it happens. By severely limiting on-demand access, users felt less engaged and let down by the Rio Olympics.

2) Pesky IOC Rule 40. This is comprehensive rule concerning Olympic marketing and sponsorships. A very basic summary of the social media implications of the rule is thus: non-sponsor brands can’t use a reference to Olympic results, can’t retweet or repost from official Olympic accounts, or use Olympic pictures. The restriction includes using social hashtags like #Rio2016, #TeamUSA, and #RoadtoRio. The United States Olympic Committee enforces Rule 40 under Code Chapter 2205. The rule is intended to prevent non-sponsors from violating intellectual property rights, but the rule is both confusing and restrictive. It’s as though the USOC is saying don’t discuss the largest event of the year unless you’ve paid for it. This notion goes completely against the nature of social media. People are going to discuss the Olympics and restricting the conversation is against the nature of free speech. There must be way to honor sponsorships and encourage national conversation. Some non-sponsor brands (like Adidas) did find a way around Rule 40 to launch successful marketing campaigns tagging off Olympic coverage.

The Olympic Lessons

Remember the driving force behind social media success is the public must own the conversation. That’s why unexpected, unmanufactured moments go viral. Embracing the power of social media partnerships allows marketers to reach new audiences. Welcoming the audience to take part in the event or conversation by providing easy, on-demand access is critical to social success. Hopefully the lessons from Rio will be learned in time for the 2018 Winter Olympics in South Korea.

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Advice for Snapchat from the world’s first Pokémon Go master — TechCrunch

Snapchat has decided it’s time to make money. The company recently launched a massive expansion of its advertising, as well as an API that will make it easier for advertisers to buy ads. Given Snapchat’s aspirations to go public, turning on the money spigot is a necessity. But for a company that prides itself on…

via Advice for Snapchat from the world’s first Pokémon Go master — TechCrunch