Another Amazing Year: The Social Campfire’s Top Posts of 2018

A new year is nearly here – and that means Jess and The Social Campfire team are celebrating another 12 months of client service and success! We’re celebrating the season by counting down our top posts of 2018, including news updates, exciting projects, and customer testimonials. Check out what we were up this year below. We can’t wait to work with you in 2019!

The Top Social Campfire Marketing Posts of 2018

How to Ignite Your Digital Marketing Strategy in the New Year 

Jess spent the first moments of the new year educating her followers and clients about tactful, creative ways to kickstart or improve their digital marketing strategy in 2018. Tips included utilizing app technology, writing effective native ad copy, and capitalizing off micro-moments. Judging from what was hot and on-trend this past year, it looks like The Social Campfire CEO was right! Stay tuned in 2019 for more tips on how to amplify and ignite your business goals.

5 Ways to Avoid Brand Distraction and Market Your Business Effectively

This highly popular article focused on tips to block out competitive noise and deliver a unique brand vision to customers. They included defining your value proposition, illustrating and being confident about your value after you define it, and evaluating your results with qualitative and quantitative data. These strategies were used in 2018 by the top marketers in the country – some of which Jess wrote marketing content for. If you’re interested in getting consultative advice for marketing your business in 2019, email Jess at social@thesocialcampfire.com. Consultation sessions will begin in March 2019.

Facebook’s Privacy Concerns: What Businesses Need to Know

Social media and overall digital security concerns became a big issue for businesses and consumers in 2018. The Social Campfire kept their followers and clients aware of the truth with their article on Facebook privacy concerns. Rest assured, Jess and the team customize their security solutions and advice to your company’s needs, so you know how to keep your business safe at all times.

How to Get Social Media Online Training 

We all know how to use social media personally – but do you know how to setup and manage your Facebook, LinkedIn, G+, Instagram, and Twitter profiles for business success? How about promoting yourself and your brand as a social media marketer? The Social Campfire has customized online classes for all of your needs. Check them out here – and stay tuned for more class openings in April 2019.

Why Is Content Marketing Essential for Business? 

Content marketing will continue to be an essential business activity in 2019. This popular 2018 article outlined a few of the reasons why SMBs and marketing agencies alike should invest in content. Check it out by clicking the link above. If you’re interested in exploring your 2019 content opportunities with The Social Campfire, send us an email at social@thesocialcampfire.com and we’ll get you a quote when our CEO returns from maternity time off in March 2019.

The Social Campfire’s Recent Digital Marketing Projects 

Every business owner and marketing agency needs proof that their freelancer will deliver the type of content, social media management, and/or digital marketing expertise to meet their business goals. By clicking the link above, you can take a look at a few of CEO Jess’s 2018 portfolio projects. If you want to take a look at more after browsing this link-rich page, here are a few more links for you:

Technology and Healthcare Project Samples – 2018

Hawaii Cafe Promotional Articles

Writing for Home Improvement Companies

Content for Dentists and Cosmetic Surgeons – 2018

You can browse the full project portfolio here – and check out client testimonials here.

Have a wonderful holiday season and new year celebration! We’ll talk to you in 2019!

 

Happy Summer Holidays! Offices Closed July 4-6, 2018

We are quickly approaching the first day of summer – and the 4th of July holiday!

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Since Independence Day falls on a Wednesday this year, The Social Campfire office will be closed July 4-6, 2018.

We will resume regular operational hours on Monday, July, 9, 2018.

Please feel free to contact us at social@thesocialcampfire.com if you have any questions in the meantime!

We hope you enjoy your summer holiday. -Team TSC

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We Are Closed on Memorial Day!

We hope you’re having a great start to cookout season – and planning for a wonderful Memorial Day weekend with family and friends.

We wanted to let you know ahead of time that we’ll be closed on Monday, May 28 for Memorial Day – but we’ll be back open on Tuesday, May 29 as usual.

Enjoy your holiday and let us know if you need anything when you get back! You can also fill out this handy contact form, so we’ll call you to talk about your copywriting, content marketing, or social media project when the holiday is over:

Happy International Women’s Day!

Margaret Thatcher once said, “If you want anything done, ask a woman.” We concur.

As a woman-owned, woman-run American small business, we couldn’t be prouder of our fellow female entrepreneurs, business leaders, and creatives on this day. Happy International Women’s Day from The Social Campfire! We always, always believe in you. ❤

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New Year’s Hours of Operation

Season’s Greetings and Happy New Year from The Social Campfire!

As we prepare for a brand new year, I’d like to share with you the remainder of our holiday business hours:

  • Friday, December 29: Office closes at 2:00 PM ET 
  • Monday, January 1: Office Closed 
  • Tuesday, January 2: Business hours return to normal 

Please feel free to email us on New Year’s Day at social@thesocialcampfire.com and we’ll return an answer for you on January 2. If you have any questions about partnering with us in 2018, or to receive a custom quote, you can also call us during normal business hours at (321) 574-3854.

Have a wonderful new year’s eve and a prosperous 2018!

-Jess & the TSC team 

 

Christmas Hours of Operation

Merry Christmas, Social Campers!

As we quickly approach Christmas this weekend, I’d like to share with you our holiday hours. 

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Please note the following hours for this coming week: 

  • Friday, December 22: Office closes at 12 noon ET
  • Office Closed: Monday, December 25 and Tuesday, December 26

We will be open again as usual on Wednesday, December 27. We will also update our New Year’s hours during the business days of 12/27-12/29.

Merry Christmas, Happy Hanukkah, and enjoy your time with family and friends! If you want to get started with your marketing strategy for 2018, call the office at (321) 574-3854 or email anytime at social@thesocialcampfire.com. 

 

The Top 10 Social Media Marketing Resources for Christmas 2017

The Christmas season is all about giving. Extend the gifts of the season to your social media audience by using the most festive and helpful holiday social media marketing tools. I’ve curated The Social Campfire‘s favorite Christmas marketing resources. Which is your favorite?

Best Christmas Social Media Marketing Tools

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1. Freepik Christmas Vectors 

This website has tens of thousands of free Christmas vectors for personal and commercial use. Download them in .AI or .EPS format to create a custom graphic for your Facebook, Twitter, G+, or LinkedIn profile. You can also use them to design a header for your holiday email newsletter.

2. Canva 

Canva is a creative app that inspires users to create beautiful social media graphics, blog headers, infographics, and more. It’s also extremely easy to use, even if you are not a designer. Use their free or paid art – or upload your business logo, stock photos, or vectors to finish your custom holiday project. I personally like using it to create festive social media graphics and cover images.

3. GIPHY

Add a little Christmas fun to your December social media posts. GIFs are one of the most popular ways to bring tidings of joy this holiday season and are perfect for direct to consumer or retail businesses. GIPHY is my favorite royalty-free GIF platform and has both beautiful and funny GIFs available. Pair them with a couple lines of creative written copy to delight your followers.

4. Facebook Advertising 

If you have a holiday sale going on at your store or want to share your Christmas blogs with a larger following, Facebook advertising is a great way to meet your goal. For a modest budget, you can promote your post to touch potential customers that are not already part of your follower count. Specify the age, geographic region, or interests of your potential customer and run the ad for a time span that works for your needs. You can also reach an Instagram audience with Facebook ads.

5. Christmas Pinterest Boards

Christmas themed Pinterest boards are fun to create and help you meet your business goals. If your store sells stocking stuffers or White Elephant gifts, create a board that showcases the best things to buy. If you are a B2B company, you can pin anything from articles that share Christmas money saving tips to holiday infographics and educational blogs about nutrition and health.

6. Instagram Contests 

If your company has time to plan a giveaway for Christmas, Instagram is a great place to hold the contest. Post a photo of the giveaway item and tell your followers how they can win it. Ideas include gift cards to your shop or restaurant, festive goodie baskets, and tickets to Christmas plays and events. Be sure to spell out the rules and details carefully, either in the post copy or at the bottom of your graphic.

7. Christmas Clip Art 

If you need holiday clip art, The Balance has over 3,800 free Christmas resources for you. From trees to reindeers to Santa hats, there is something for every brand and function. Use these images to craft your social media posts, cover photos, and advertisements.

8. Holiday Hashtags 

Reach a wider audience with your holiday posts. Hashtags are essential in making it possible. Our company analytics tool Sprout Social provides a full guide to each holiday. Be sure to include the basics like #Christmas and #Christmas2017. You may find an additional view gems in the link that apply to your business.

9. Pixabay 

Pixabay is one of the largest and most useful royalty free image databases on the Internet. Click the link above to find themed photos that will add a merry feeling to your social media posts, advertisements, and profiles. Find everything from vectors to natural-looking photos with people in them.

10. Punchbowl 

If you need a quick way to directly reach your most important followers and customers, Punchbowl will allow you to design and distribute fun Christmas greetings without spending a dime. It is perfect for a small list of people you want to reach to thank or wish a Merry Christmas. Simply pull names or contacts from your social media profiles and write a custom greeting that will really stand out. This is an especially helpful tool for companies who do not yet have an email marketing plan.

There are so many easy ways to make your Christmas social media marketing strategy stand out. Use one or more of the tools above to make your festive holiday marketing plan happen! If you need assistance with seasonal marketing for Christmas and beyond, The Social Campfire can do everything from writing impactful copy to managing your social media profiles. To learn more about working with a remote social media specialist, call The Social Campfire in Orlando, FL, at (321) 574-3854. For information about the company social media marketing services, visit us online

Thanksgiving Hours of Operation 2018

Thanksgiving is nearly here! To help you prepare, here are The Social Campfire Thanksgiving Week Hours.


Thanksgiving Week Hours of Operation:

Monday, 11/19 and Tuesday, 11/20: Normal Hours

Wednesday, 11/21: 9 AM-12 PM

Thanksgiving Day, Thursday, 11/22: Closed

Day After Thanksgiving, Friday 11/23: Closed

Normal business hours resume on Monday, 11/26


Questions? Email: social@thesocialcampfire.com

Have a wonderful Turkey Day!

5 (More!) Frightening Social Media Marketing Mistakes to Avoid

If you read Part One of this two-part frightening social media mistakes series, you know there is plenty you can do to make your Halloween engagement and sales soar – and much you should avoid. Design and create a spectacular fall social media engagement plan with my tips below.

Steer Clear of These Spooky Social Media Marketing Mistakes

Avoid these common social media marketing mistakes…

Forgetting to Post Halloween Photos/Updates  social-media-marketing-orlando

This Halloween, don’t forget to post what you are doing in-office and in-store. Are you decorating your staff cubicles? Dressing up in costumes as a team? Snap a photo! Pair it with a couple lines of copy about what is happening in the picture and how your company is getting festive. Failure to post these photos on social media is a missed opportunity to engage. Don’t forget to use hashtags like #Halloween and #Halloween2017.

Sharing/Posting Too Much

Some of us absolutely love Halloween. However, there is such a thing as posting too much. Stick to one Facebook or LinkedIn post to celebrate 10/31 – and make it count. You can share a few times on Halloween if you’re on Twitter or Instagram.

Getting Too Creepy

For some businesses, there is such a thing as too creepy. Don’t forget, you and/or your social media marketing partner know your brand better than anyone. If gory Halloween graphics or frightening videos don’t sit well with your type of customers, don’t post it. For example, professional services brands may opt for a classier autumn look (think pumpkins and fall leaves), while companies catering to children may post cute or funny graphics instead (laughing pumpkins or other kids in costumes).  While Halloween is a holiday of ghouls and goblins, consider who you are sharing your posts with.

Forcing Your Posts

If you don’t have much to say about Halloween, don’t worry about it. There’s nothing worse than feigning enthusiasm or trying too hard to celebrate in your tweets. Focus on being authentic. If it’s not your favorite holiday or you don’t have much going on in the office, consider a simple “Happy Halloween” greeting with a photo of Jack o’ lanterns or a bowl of colorful candy.

Attorneys and educational brands can remind their followers to be safe and watch out for children “trick or treating”, while boutiques and consulting firms can ask their followers to tell them what they enjoy doing on Halloween or their favorite October 31 memory. While I recommend posting something that day, you don’t have to be cookie cutter. Think outside the box.

Ignoring Curation Possibilities

Strapped for time? Don’t forget curation! Your colleague may have an event going on that you want to help promote – or you may find a funny GIF you can take off GIPHY. Introduce your followers (and customers) to your brand’s favorite Halloween articles, animations, and videos by sharing them straight from Facebook or re-posting them on Instagram. There is no harm with a few RTs or mentions on Twitter, either. If you wrote a blog last Halloween or think some of your content applies to the holiday, re-post it on social media.


I want you to succeed in your fall social media marketing strategy! If you haven’t already, be sure to read my blog about avoiding 4 more social media mistakes for business. You can also follow me and The Social Campfire brand on Facebook to stay updated on the latest social media tips all year long. 

Columbus Day: Explore Blog Services With 20% Off!

Today is Columbus Day!

Founder & Chief Creative Officer Jess Dawkins is celebrating by offering you a chance to explore blog services at 20% off.

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THE DEAL: Purchase one blog at regular price and receive 20% instant savings. If you’d like to purchase a 3-blog or 5-blog package – you’ll receive 20% off on already discounted rates. 


Frequently asked Blog Services questions:

What are The Social Campfire blog services? 

Jess Dawkins is an accomplished and award-winning marketer who offers expert blog and article writing services. She can write you a 300, 500, or 700+ word article or blog on anything you’d like so you can post it on your website, LinkedIn profile, and/or newsletter.

What kind of blogs and articles do you write for businesses? 

Jess has years of blog, article writing, and publishing experience. She writes content for industries like healthcare, food and beverage, lifestyle, psychology, pet/veterinarian, construction, marketing, finance, real estate, and more. She also provides ghostwritten blogs and articles, which is content made to look like your CEO wrote it (ghostwriting).

Who can take advantage of your blog and article writing services? 

She provides services on a remote basis, which means anyone in America who wants a blog or article can take advantage of them.

How much do your blogs and articles cost? 

Jess prides herself on providing custom quotes so you receive the best price for your content needs, subject, and industry.  You can, however, expect prices between $30-$150 per blog or article. Blog and article packages (3 blogs, 5 blogs, or 10 blogs) are typically discounted from the regular price. When we quote you for the Columbus Day Sale, we’ll provide you with the normal rate, plus what your 20% savings would look like.

How do I take advantage of the Columbus Day deal? 

It’s easy to take advantage of our Columbus Day deal. Remember, it only runs from today, 10/9/17 until Friday, 10/13/17. Lock your savings in today. Simply fill out the Contact Form below and Jess will call or email you back to get started.

Take Advantage of the Columbus Day Special. Simply fill out the Contact Form below & make sure to insert code COLUMBUS17 at the bottom. She’ll call or email you within 24 business hours.

OR – Call instead at (321) 574-3854 and mention the COLUMBUS DAY special! 

Claim Your Columbus Day Deal Now: