Happy International Women’s Day!

Margaret Thatcher once said, “If you want anything done, ask a woman.” We concur.

As a woman-owned, woman-run American small business, we couldn’t be prouder of our fellow female entrepreneurs, business leaders, and creatives on this day. Happy International Women’s Day from The Social Campfire! We always, always believe in you. ❤

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5 (More!) Frightening Social Media Marketing Mistakes to Avoid

If you read Part One of this two-part frightening social media mistakes series, you know there is plenty you can do to make your Halloween engagement and sales soar – and much you should avoid. Design and create a spectacular fall social media engagement plan with my tips below.

Steer Clear of These Spooky Social Media Marketing Mistakes

Avoid these common social media marketing mistakes…

Forgetting to Post Halloween Photos/Updates  social-media-marketing-orlando

This Halloween, don’t forget to post what you are doing in-office and in-store. Are you decorating your staff cubicles? Dressing up in costumes as a team? Snap a photo! Pair it with a couple lines of copy about what is happening in the picture and how your company is getting festive. Failure to post these photos on social media is a missed opportunity to engage. Don’t forget to use hashtags like #Halloween and #Halloween2017.

Sharing/Posting Too Much

Some of us absolutely love Halloween. However, there is such a thing as posting too much. Stick to one Facebook or LinkedIn post to celebrate 10/31 – and make it count. You can share a few times on Halloween if you’re on Twitter or Instagram.

Getting Too Creepy

For some businesses, there is such a thing as too creepy. Don’t forget, you and/or your social media marketing partner know your brand better than anyone. If gory Halloween graphics or frightening videos don’t sit well with your type of customers, don’t post it. For example, professional services brands may opt for a classier autumn look (think pumpkins and fall leaves), while companies catering to children may post cute or funny graphics instead (laughing pumpkins or other kids in costumes).  While Halloween is a holiday of ghouls and goblins, consider who you are sharing your posts with.

Forcing Your Posts

If you don’t have much to say about Halloween, don’t worry about it. There’s nothing worse than feigning enthusiasm or trying too hard to celebrate in your tweets. Focus on being authentic. If it’s not your favorite holiday or you don’t have much going on in the office, consider a simple “Happy Halloween” greeting with a photo of Jack o’ lanterns or a bowl of colorful candy.

Attorneys and educational brands can remind their followers to be safe and watch out for children “trick or treating”, while boutiques and consulting firms can ask their followers to tell them what they enjoy doing on Halloween or their favorite October 31 memory. While I recommend posting something that day, you don’t have to be cookie cutter. Think outside the box.

Ignoring Curation Possibilities

Strapped for time? Don’t forget curation! Your colleague may have an event going on that you want to help promote – or you may find a funny GIF you can take off GIPHY. Introduce your followers (and customers) to your brand’s favorite Halloween articles, animations, and videos by sharing them straight from Facebook or re-posting them on Instagram. There is no harm with a few RTs or mentions on Twitter, either. If you wrote a blog last Halloween or think some of your content applies to the holiday, re-post it on social media.


I want you to succeed in your fall social media marketing strategy! If you haven’t already, be sure to read my blog about avoiding 4 more social media mistakes for business. You can also follow me and The Social Campfire brand on Facebook to stay updated on the latest social media tips all year long. 

Columbus Day: Explore Blog Services With 20% Off!

Today is Columbus Day!

Founder & Chief Creative Officer Jess Dawkins is celebrating by offering you a chance to explore blog services at 20% off.

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THE DEAL: Purchase one blog at regular price and receive 20% instant savings. If you’d like to purchase a 3-blog or 5-blog package – you’ll receive 20% off on already discounted rates. 


Frequently asked Blog Services questions:

What are The Social Campfire blog services? 

Jess Dawkins is an accomplished and award-winning marketer who offers expert blog and article writing services. She can write you a 300, 500, or 700+ word article or blog on anything you’d like so you can post it on your website, LinkedIn profile, and/or newsletter.

What kind of blogs and articles do you write for businesses? 

Jess has years of blog, article writing, and publishing experience. She writes content for industries like healthcare, food and beverage, lifestyle, psychology, pet/veterinarian, construction, marketing, finance, real estate, and more. She also provides ghostwritten blogs and articles, which is content made to look like your CEO wrote it (ghostwriting).

Who can take advantage of your blog and article writing services? 

She provides services on a remote basis, which means anyone in America who wants a blog or article can take advantage of them.

How much do your blogs and articles cost? 

Jess prides herself on providing custom quotes so you receive the best price for your content needs, subject, and industry.  You can, however, expect prices between $30-$150 per blog or article. Blog and article packages (3 blogs, 5 blogs, or 10 blogs) are typically discounted from the regular price. When we quote you for the Columbus Day Sale, we’ll provide you with the normal rate, plus what your 20% savings would look like.

How do I take advantage of the Columbus Day deal? 

It’s easy to take advantage of our Columbus Day deal. Remember, it only runs from today, 10/9/17 until Friday, 10/13/17. Lock your savings in today. Simply fill out the Contact Form below and Jess will call or email you back to get started.

Take Advantage of the Columbus Day Special. Simply fill out the Contact Form below & make sure to insert code COLUMBUS17 at the bottom. She’ll call or email you within 24 business hours.

OR – Call instead at (321) 574-3854 and mention the COLUMBUS DAY special! 

Claim Your Columbus Day Deal Now:

 

 

 

 

 

Happy New Year from The Social Campfire!

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Happy New Year from The Social Campfire!

Many thanks to our clients, partners, family, and friends who made 2016 inspiring and successful! We’ve watched our business – and that of our clients – grow tremendously this year, and we can’t wait to make more memories and build more momentum in 2017!

Best Wishes for the New Year – We look forward to working with you in 2017!

-Jessica & the freelance Staff

 

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Happy Holidays! The Social Campfire’s Christmas & New Year Hours

Merry Christmas & Happy Holidays!

We appreciate our clients & their partnerships this year. We wish all of you a Happy Holidays. We can’t wait to continue our work together in 2017!

With the joy of the season in mind, we’d like to let you know about our limited 2016 Holiday Hours.

Please note, if you currently have social media, content, or blog campaigns scheduled with us, they’ll continue to run through the month without any stoppage time or issues. These hours apply to new business, meetings, and office consults only.

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2016 Holiday Hours 

Monday, December 19th – Office Closed

Tuesday, December 20th – Thursday, December 22nd: Regular Office Hours, 9 AM-5 PM

Friday, December 23rd – Tuesday, December 27th: Office Closed for the Christmas Holiday.

Wednesday, December 28th – Thursday, December 29th: Office Open During Limited Hours; 9 AM-1 PM

Friday, December 30th – Office Closed

We will resume business for 2017 as normal on Monday, January 2nd, 2017. Thank you for your understanding in advance!

-Jessica & The Social Campfire Creative Team

Happy Mother’s Day from The Social Campfire!

Happy Mother’s Day from The Social Campfire!

We hope you’re lucky enough to make this weekend all about Mom. Here at TSC, we know how much our moms contributed to where we are today. From our first inklings of creativity, to the support that pushed us forward, thanks, mom, for everything you’ve done – and continue to do.

All of our Love – TSC

Happy MothersDay