small business cafe

Morning Buzz: Caffeinated Content Marketing Stories for April 6th, 2016

Happy Hump Day! Having trouble waking up? Grab a cup of java and sip on these 4 must-read Content Marketing posts!

morning-819362_1280

30 Trigger Words to Use in Your Online Writing for More Connections & Results

According to Search Engine Journal, as a general rule, only 2-3% of email subscribers will click-through to read something in an email you send them.

Fortunately – the problem isn’t your writing. It’s the words you’re choosing to use.Read on for 30 trigger words that you can use in your writing for more connections and results.

Continue reading “Morning Buzz: Caffeinated Content Marketing Stories for April 6th, 2016”

What’s Really Behind a Great Social Media Post?

There’s a stark difference between a run of the mill Facebook post or Tweet – and one that really stands out.

Ever wonder how some of your favorite big brands create such compelling social media posts?

They’ve teamed up with a sharp, creative writer. 

Indeed, a finely crafted social media post requires creativity and a command over the English language. It also requires a working knowledge of inbound marketing strategy.

While some, we assume, are good people (that was a JOKE – we’re very amateur comedians at The Social Campfire), we’re not exactly sure that these post writers have all of the requirements listed  above.  

While protecting the innocent, here are a few examples of social media posts that have gone totally wrong: 

girl-1192032_1280

Continue reading “What’s Really Behind a Great Social Media Post?”

Are you on Outsource? Connect with Jess and TSC!

Happy Hump Day! Quick Question: Do you hire Content, Copy, and Social Media gigs on Outsource?

Our Founder & CEO Jess Dawkins is an Outsource Featured Member for her high ratings and great longstanding relationship with the freelance project site and its clients.

If you’re on Outsource, give Jess a shout! She’ll complete your 5-star project in no time – or email her at jessica@thesocialcampfire.com.

Have a great Easter week!

 

year of the monkey

What’s New at The Social Campfire?

This year is dubbed the Year of the Monkey – and we totally know why! We can tell this year is going to be exciting, surprising, and full of energy. There are a lot of new developments at TSC and we’d like to share a few with you:

year of the monkey 2016

Continue reading “What’s New at The Social Campfire?”

Hot Marketing Reads for This Weekend – The Social Campfire 1/30/16

Happy Weekend, Social Campers!

We ignited some of the hottest marketing reads for this weekend for you, right here on The Social Campfire THOUGHT LEADERSHIP BLOG. Check out these engaging, informative articles for the latest in Inbound Marketing:

BONFIRE5

Stop It! Content Marketing is NOT a Game of Traffic

Sounds like someone’s been thinking in the same vein as TSC lately! Indeed – there is a war on Content Marketing and Social Marketing abound, and the pros must take it back, for the industry and their clients. Listen to the podcast on brand marketing vs. grabbing traffic, and check out some more highlights from this week’s Content Marketing buzz.

2016 Research: 6 Benchmarks for Small Business Growth 

Without a doubt, our American economy is driven by small business. What are the latest trends in small business in 2016 that will drive small business growth, and how do you, as a small business owner, know you are on the right track with marketing? Check out these 6 crucial benchmarks from Huffington Post – so you know if you’re hitting them or not.

How can I prove Content Marketing generates ROI? 

It’s one of the biggest questions asked to professional Content Marketers today – how do we prove Return on Investment, or ROI, by way of content marketing? With consumers drowning in digital content – here’s how to measure your Content Marketing  efforts to make sure they deliver the results you need – and your customers need, too.

Why Authenticity in Inbound Marketing Matters 

Just like the podcasters and marketing aficionados above, here at The Social Campfire, we are also concerned with the influx or poor inbound marketing (content marketing, social marketing) tactics in the industry – cheap efforts designed to generate traffic with no tangible return on investment. Here’s our view on why Authenticity in Inbound Marketing Matters – and why the return of brand marketing is crucial to your bottom line.

For more sizzling marketing updates, follow The Social Campfire Blog, 24/7, 365.

Woman Writing

5 Holiday Gifts for Content Marketers and Copywriters

It’s time to get gifting – and the holidays are one of the best times of year to toast to a friend or family member’s profession with an amazing Christmas, Hanukkah, Kwanzaa, Yule or Festivus Gift! In my first installment of my Holiday Cheer Guide, I showed you my picks for the Top 5 Holiday Gifts for Social Media lovers. Today, I’m continuing the spirited Social Campfire tradition with holiday gifts that your favorite Content Marketing or Copywriting pro will not only enjoy but use all year long!


1. Get Inspired – 642 Tiny Things to Write About

When you’re writing and brainstorming on a daily basis, sometimes it’s possible to get stuck! This interactive book by San Francisco Writer’s Grotto hands off tiny bits of inspiration to writers looking to spark their imagination. If you know a writer who loves to get crazy with prompts (and what kind of writer or content enthusiast doesn’t?), we recommend picking this book up.

642 things to write about book
Amazon.com
2. Classy Gift Giver – Moleskine Notebook

A true writer or content marketer knows what a Moleskine notebook is – and always peeps them when he or she visits a bookstore or writer’s shop. They’re classic – and classy – ideal for a co-worker, sibling, or love interest (I guarantee a kiss under the mistletoe). They come in all shapes and sizes, they’re affordable, and you can buy them online or in almost any brick or mortar store that has writing supplies.

Moleskine Notebook
Moleskine.com

Continue reading “5 Holiday Gifts for Content Marketers and Copywriters”

Thanksgiving Corn

The Best Thanksgiving Quotes of All Time

Happy Thanksgiving from Jessica and The Social Campfire!

Thanksgiving is a time to come together, enjoy friends, family, food, football, and most of all, to take the time to reflect on all the blessings that we have and have reaped over the year.

What are you thankful for? 

I’d like to provide you with some of the best Thanksgiving quotes of all time – so you can post them to your social media profiles or blog for the holiday.

Upon reading them, we’d love for you to comment below on both which quote you like best and what you’re thankful for this year!

Continue reading “The Best Thanksgiving Quotes of All Time”

Choosing the Right Content Marketing Tools for Lead Nurturing

Are you writing your blog posts like you’re making a sales pitch?

You’re playing in the wrong part of the funnel.

In most instances, if someone is reading your blog, they aren’t yet ready to make a purchase. In the marketing world, we call this TOFU content – content meant for our visitors at the top of the sales funnel.

In fact, statistics say less than 5% of first-time website visitors are ready to make a purchase of goods or services.

Multi-channel online marketing has stamped its permanent place in society. Today, an effective way to increase value and sales is to create content for the top, middle, and bottom of the funnel. You must also know what kind of content you should place at what point in that funnel. This is known as the art and science of Content Marketing.

Continue reading “Choosing the Right Content Marketing Tools for Lead Nurturing”