The Social Campfire Blog

  • Anthem, The World of Online Security Breaches, and How We Must Change Our Mindset

    Anthem, The World of Online Security Breaches, and How We Must Change Our Mindset

    Brands have suffered because of their data breaches, and it doesn’t disperse quickly. It’s time to get proactive, no matter what size company you are or what information you have in your website or other platform systems. Read more

  • How to Find a REAL Freelance Pro

    How to Find a REAL Freelance Pro

    From Elance to Guru, to Odesk, how do you know that the person you are hiring is the real deal? Above all, though, the lesson is simple: You get what you pay for. If you want a professional helping you write content or further your marketing strategy, you will pay more, but you will achieve greater overall success and better ROI. Read more

  • Your Brand and Business: Should you DIY, or Consult a Pro?

    Your Brand and Business: Should you DIY, or Consult a Pro?

    Since Social Media and Social Marketing are so relatively new, and constantly in a state of growth (think mobile, for example), it’s hard to distinguish the players from the pros. If you don’t have the tools and the expert to provide you with that ability to tap into your brand at its most subconscious level, your digital (and print) marketing plan will never bloom to its full, beautiful, vibrant potential. Read more

  • Digital Marketing Terminology, Part One: Job Titles

    Digital Marketing Terminology, Part One: Job Titles

    The world of online marketing and social marketing is moving so fast that industry terminology is often birthed and multiplied before it even catches on with the community, resulting in a massive list of unorganized jargon. Here are a couple of terms distinctions to keep you organized, in Part One of this mini-blog series. Read more

  • Your Digital Reputation — What You Don’t Consider on Social Media But Should

    Your Digital Reputation — What You Don’t Consider on Social Media But Should

    Not so long ago, our personal reputations were one-dimensional; with it, a low-hanging-fruit message that our behavior has a direct external consequence. And only 10 years ago, social media was an ecosystem exclusively for teens and early 20-somethings; a place where no one even considered reputation management. Read more

  • Welcome to The Social Campfire.

    Welcome to The Social Campfire.

    Learn more about the creation and evolution of The Social Campfire here, in this welcome post from the Founder. Read more