The Social Campfire Blog

  • NASCAR Revamps its Marketing Team; Melds Edit & Content Marketing

    NASCAR Revamps its Marketing Team; Melds Edit & Content Marketing

    Last summer, NASCAR created a new 40-person content strategy group to oversee the league’s editorial and content marketing operations. Previously, NASCAR had separate teams dedicated to its website, social pages, video production, creative design, advertising partners and entertainment marketing efforts. These were individual business units, with their own, often overlapping goals, which created natural inefficiencies […] Read more

  • Notice Something Different? The Twitter Character Count Doubles to 280

    Notice Something Different? The Twitter Character Count Doubles to 280

    Does your Twitter seem different? A big change is here. As of this morning, every Roman alphabet user across the world will have 280 Twitter characters to play with; doubling the original 140 limit. Will you need 280 to get your point across? Probably not. In fact, most testers admitted they didn’t use the full […] Read more

  • 5 Big Misconceptions About Content Marketing for the CXO

    5 Big Misconceptions About Content Marketing for the CXO

    You are an expert at what you do. In fact, as a CXO, you’ve made it to the top. No matter what industry you are in, however, it pays to be informed about your content marketing. Do you believe the biggest misconceptions in digital?  As a social media advisor and content services provider to business leaders, […] Read more

  • 5 (More!) Frightening Social Media Marketing Mistakes to Avoid

    5 (More!) Frightening Social Media Marketing Mistakes to Avoid

    If you read Part One of this two-part frightening social media mistakes series, you know there is plenty you can do to make your Halloween engagement and sales soar – and much you should avoid. Design and create a spectacular fall social media engagement plan with my tips below. Steer Clear of These Spooky Social […] Read more

  • Columbus Day: Explore Blog Services With 20% Off!

    Columbus Day: Explore Blog Services With 20% Off!

    Today is Columbus Day! Founder & Chief Creative Officer Jess Dawkins is celebrating by offering you a chance to explore blog services at 20% off. THE DEAL: Purchase one blog at regular price and receive 20% instant savings. If you’d like to purchase a 3-blog or 5-blog package – you’ll receive 20% off on already […] Read more