Spotify acquires startup that helps companies acquire new subscribers

Spotify has announced that it has acquired Preact, a cloud-based service that helps companies acquire and retain new customers. “Finding the trends and behavior patterns in our data that correlate with paid subscriptions is incredibly valuable,” said Jason Richman, VP product at Spotify, in a statement. “The addition of Preact to Spotify’s team will help…

via Spotify acquires Preact, a startup that helps companies acquire new subscribers — VentureBeat

The Difference Between Inbound Marketing and Outbound Marketing – and Why It Matters

Inbound Marketing and Outbound Marketing are two distinctively different entities, and they may be described to you in unique ways based on the person you’re speaking to.

Some say that Outbound Marketing is the “old fashioned” way of doing things, and Inbound Marketing is the present and future of the industry. Others describe Outbound Marketing as “push marketing”, while Inbound Marketing is conversely referred to as “pull marketing”.

You are sure to find many opinions on these two forms of getting your leads’ attention, including which one is better and more effective. I like to think of them as two separately useful entities that can be used alone or in tandem, depending on the specific goals your organization is trying to achieve.

Continue reading “The Difference Between Inbound Marketing and Outbound Marketing – and Why It Matters”