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Tag: acquiring customers online

  • Spotify acquires startup that helps companies acquire new subscribers

    Spotify acquires startup that helps companies acquire new subscribers

    Spotify has announced that it has acquired Preact, a cloud-based service that helps companies acquire and retain new customers. “Finding the trends and behavior patterns in our data that correlate with paid subscriptions is incredibly valuable,” said Jason Richman, VP product at Spotify, in a statement. “The addition of Preact to Spotify’s team will help… via…

  • The Difference Between Inbound Marketing and Outbound Marketing – and Why It Matters

    The Difference Between Inbound Marketing and Outbound Marketing – and Why It Matters

    Inbound Marketing and Outbound Marketing are two distinctively different entities, and they may be described to you in unique ways based on the person you’re speaking to. Some say that Outbound Marketing is the “old fashioned” way of doing things, and Inbound Marketing is the present and future of the industry. Others describe Outbound Marketing…