Now you can post 360-degree photos on Facebook straight from iOS camera app — 9to5Mac

It wasn’t that long ago when creating 360-degree photos that you could share with others online required special camera kit, and you had to post them on websites that supported the feature. It’s since got much easier, and as of the latest update to the iOS Facebook app, you don’t need anything more than your iPhone…

via Now you can post 360-degree photos on Facebook straight from iOS camera app — 9to5Mac

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The Importance Of Aligning Your Company’s Online And Offline Marketing Tactics – Forbes

How your online and offline tactics work together

This is a major reason in-person events are consistently cited by marketers as the most effective content marketing tactic their organizations use. In fact, 95 percent of enterprise marketers use in-person events, and 76 percent say these events represent their most effective content marketing tactic. I expect that number to increase as more companies align their offline events with their online content.

Read more on Forbes.com.

small business marketing computer for SEO and AI

Artificial intelligence is changing SEO faster than you think — TechCrunch

By now everyone has heard of Google’s RankBrain, the new artificial intelligence machine learning algorithm that is supposed to be the latest and greatest from Mountain View, Calif. What many of you might not realize, however, is just how fast the SEO industry is changing because of it. Read More

via Artificial intelligence is changing SEO faster than you think — TechCrunch

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5 Reasons A Small Business Blog Is A Necessity

From Business 2 Community – A small business blog is a valuable asset when it comes to marketing your business. It’s a way to compete with the larger competition. Instead of playing with hefty marketing budgets, the only thing a blog will cost is your time. It can also produce several benefits for your website and your business, whether you are in the b2c or b2b space.

Continue reading “5 Reasons A Small Business Blog Is A Necessity”

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As bots multiply, get ready for ‘bot stores’ — VentureBeat

GUEST: If you live and breathe technology, you’re probably hearing a lot about chatbots lately. It seems they are everywhere, and every startup and big company is working on its own bot. Top messaging platforms are opening their doors to bots as well — from Telegram, WeChat, and Slack to the recently announced bot platforms…

via As bots multiply, get ready for ‘bot stores’ — VentureBeat

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What is Copywriting – and Why Does My Small Business Need It?

What is Copywriting – and why do you need to invest your hard earned money in it?

First thing’s first: Let’s look at the term’s very definition…

Copywriting is written content conveyed through both online media and print materials, primarily used for the purpose of advertising or marketing. Specifically, this type of written material is often used to persuade a person or group as well as raise brand awareness.

So…What kind of Content Can a Copywriter Create for My Business? 

Continue reading “What is Copywriting – and Why Does My Small Business Need It?”