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The Importance Of Aligning Your Company’s Online And Offline Marketing Tactics – Forbes

How your online and offline tactics work together

This is a major reason in-person events are consistently cited by marketers as the most effective content marketing tactic their organizations use. In fact, 95 percent of enterprise marketers use in-person events, and 76 percent say these events represent their most effective content marketing tactic. I expect that number to increase as more companies align their offline events with their online content.

Read more on Forbes.com.