• 5 Must-Read Marketing Articles for Entrepreneurs

    5 Must-Read Marketing Articles for Entrepreneurs

    Entrepreneurs know that there is no quitting: learning and growth are a daily rite to remain competitive and lead in the marketplace. With that said, here are 5 must-read marketing articles for today’s driven entrepreneur, CEO, CMO, or VP of Marketing. No matter who you are – marketing matters to you – and getting a…

  • Now Pokémon Go Is Invading Beyoncé, Rihanna and Adele Concerts — TIME

    Now Pokémon Go Is Invading Beyoncé, Rihanna and Adele Concerts — TIME

    Rihanna has a very specific request for her fans: no Pokémon Go. “I don’t want to see you catching any Pokémon’s up in this bitch,” she said during a recent performance. The singer may have made it very clear that her concerts are a zero-tolerance zone when it comes to Pokémon, but just this weekend,… via…

  • What’s New With Our Marketing Partners?

    What’s New With Our Marketing Partners?

    Here at The Social Campfire, we like to call our Digital Marketing Clients our Partners – because that’s what we really are. We work hand in hand with our client companies and brands, just as if we were an employed staffer in the organization. How else could we provide such creative, brand-focused service? If an…

  • The Importance Of Aligning Your Company’s Online And Offline Marketing Tactics – Forbes

    The Importance Of Aligning Your Company’s Online And Offline Marketing Tactics – Forbes

    How your online and offline tactics work together This is a major reason in-person events are consistently cited by marketers as the most effective content marketing tactic their organizations use. In fact, 95 percent of enterprise marketers use in-person events, and 76 percent say these events represent their most effective content marketing tactic. I expect…

  • Why Authenticity in Inbound Marketing Matters

    Why Authenticity in Inbound Marketing Matters

    There’s something I want you to hear me out on. First, let’s do something that hardly ever, ever happens in social marketing and make a couple of generalizations (insert friendly sarcasm here). There are – generally speaking – two schools of thought I observe in the world of Inbound Marketing today: School of Thought #1…