Why Authenticity in Inbound Marketing Matters

There’s something I want you to hear me out on. First, let’s do something that hardly ever, ever happens in social marketing and make a couple of generalizations (insert friendly sarcasm here).

There are – generally speaking – two schools of thought I observe in the world of Inbound Marketing today:

School of Thought #1 – Social Media Marketing is about the numbers. The amount of likes, follows, and shares your pages have signifies your brand’s digital worth. If you can get the attention of a few people, you’ll eventually get the attention of a few more, and the sales will trickle down in this manner. Let’s call this “trickle down social media marketing”.

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