The Difference Between Inbound Marketing and Outbound Marketing – and Why It Matters

Inbound Marketing and Outbound Marketing are two distinctively different entities, and they may be described to you in unique ways based on the person you’re speaking to.

Some say that Outbound Marketing is the “old fashioned” way of doing things, and Inbound Marketing is the present and future of the industry. Others describe Outbound Marketing as “push marketing”, while Inbound Marketing is conversely referred to as “pull marketing”.

You are sure to find many opinions on these two forms of getting your leads’ attention, including which one is better and more effective. I like to think of them as two separately useful entities that can be used alone or in tandem, depending on the specific goals your organization is trying to achieve.

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computer and notepad for content writing

5 Content Marketing Tips to Keep You at the Top of Mind and Search Engines

1. Measure and Check Your Work

It is one thing for you to believe and trust in the quality of your content, but how do you know that your target audience is reacting the same way? The answer lies in analytics and metrics.

You’ll know if your content is working on your audience if you measure impact in a quantitative way. Stats can always seem overwhelming at first, but using a tool like Google Analytics, Sprout, or even the beneficial analytics dashboards within the platforms themselves (e.g., Facebook Company Pages), is the only true effective way to make sure your content is helping your company achieve its marketing goals.

2. Know Yourself – and Your Customer’s Currency

The Content Manager you hire must know your customer inside and out – who are they? What are their demographics? What do they like – and not like? What is their buyer persona? In addition, the ideal content professional will take the time to ask the right questions to know about your brand and how you’ve communicated with your customers in the past. This will ensure you are communicating the right message in the right voice.

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July 13th Blog Potpourri: The Social Campfire’s Latest Blog Posts and Client Projects

Happy Monday! Hope you enjoyed your weekend. Here are some samples of what we’ve been whipping up in the digital space lately:

What’s the Best Margarita Recipe? 

This is a search favorite on Google, and in my opinion Margaritas are the perfect summer adult beverage. This blog for Cooks Innovations ponders the perfect margarita, and we add suggestions of our own.

margarita cocktail

 

What You Missed in June in the Medical Device, Medical Technology, and 3D Printing Sectors 

The link above is the newest Kapstone Medical blog for what surgeons and medical device professionals may have missed in the industry in June.

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Blog Potpourri: Jessica’s Latest Client Blog Posts

Thanks for visiting! Check out a sample of my most recent client blog posts and collaborations; you may find something you need!

50K Press Releases Later – What Do We Know about Press Release Publishing and Campaign Customization? 

Published via the Vial Momentum healthcare marketing website, this blog reviews PR.co’s data on 50,000 Press Releases published on their platform thus far, and offers advice on press release publishing and campaign customization and personalization.

What You Missed in the Medical Device Industry in May 2015 

I wrote Kapstone Medical’s monthly roundup blog for May 2015, which includes the hottest monthly stories you may have missed in orthopedics, spine, medical technology, and 3D printing.

Physical Therapy for Spine Conditions 

This neurosurgery blog, written by me along with Dr. Michael Gomez of Miami, FL, explains why physical therapy is important for your spine condition.

Synergy between Sales and Marketing Teams in the MedTech Industry

Med Tech companies come in all shapes and sizes, whether it is a team of 20 dedicated engineers and staff or a force of thousands. These organizations, with unique attributes and value propositions, require a strategic, solid marketing plan in order to properly monitor, adjust, and measure online marketing goals.

This Vial Momentum blog discusses the symbiotic relationship your company can create between your sales and marketing teams to find success throughout your entire sales funnel.

Need professional blogs written for your business to help optimize SEO and drive your online traffic? Email me directly: Jessica@TheSocialCampfire.com