Truth Be Told: 7 Blogging Misconceptions Your Business Should Know

Blogging has been around for a while - so it's easy for agencies, content professionals, and clients to think they've already heard everything there is to know about the process. However, these 7 blogging misconceptions are totally true and often misunderstood or not even considered. As professional bloggers for organizations across America, we run into …

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Be Relevant With Blogging Services

Professional blogging and article publishing are two extremely effective content marketing tools that boost your website's Search Engine Optimization (SEO), Branding, and Client Retention - if you do it right (...and enough). Does your business have expertise to offer? How about your CEO - does he or she have something to say? Share your thought leadership …

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Content and Social Media Projects

Week of 9/14 Project Roundup – The Social Campfire

What a wonderful week of content, copywriting, and social media projects! Here's a snapshot of what Jessica and The Social Campfire have been working on for clients this week: The natural, exciting and beautiful world of #TequilaCraft:  Communications for the MedTech Industry:  PR Web - Cutting Edge Spine Expands Executive Team (Press Release) An Array …

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The Difference Between Inbound Marketing and Outbound Marketing – and Why It Matters

Inbound Marketing and Outbound Marketing are two distinctively different entities, and they may be described to you in unique ways based on the person you're speaking to. Some say that Outbound Marketing is the "old fashioned" way of doing things, and Inbound Marketing is the present and future of the industry. Others describe Outbound Marketing …

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5 Content Marketing Tips to Keep You at the Top of Mind and Search Engines

1. Measure and Check Your Work It is one thing for you to believe and trust in the quality of your content, but how do you know that your target audience is reacting the same way? The answer lies in analytics and metrics. You’ll know if your content is working on your audience if you …

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July 13th Blog Potpourri: The Social Campfire’s Latest Blog Posts and Client Projects

Happy Monday! Hope you enjoyed your weekend. Here are some samples of what we've been whipping up in the digital space lately: What's the Best Margarita Recipe?  This is a search favorite on Google, and in my opinion Margaritas are the perfect summer adult beverage. This blog for Cooks Innovations ponders the perfect margarita, and we …

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Blog Potpourri: Jessica’s Latest Client Blog Posts

Thanks for visiting! Check out a sample of my most recent client blog posts and collaborations; you may find something you need! 50K Press Releases Later - What Do We Know about Press Release Publishing and Campaign Customization?  Published via the Vial Momentum healthcare marketing website, this blog reviews PR.co's data on 50,000 Press Releases …

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