Tag: business

social media chalk

Tweet Longer! Twitter Will Increase Character Limit for Direct Messages

On By thesocialcampfireIn Business, Small Business Marketing, Social Marketing, Social Media in Society, Social Media News, Social Media Strategy1 Comment

Have you heard? Twitter has made a big announcement regarding character limit in DMs: the 140 character limit will be increased, starting in July 2015.

twitter direct messages
Express Yourself – DM Longer.

This month, Twitter staff recommends that application developers take a few actions in preparation for the longer DM text, although no one will be able to send longer DMs officially until the launch in July. If you have any further technical questions, you can contact development at @TwitterDev.

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content marketer

How Content Marketing Will Dominate 2015 and Beyond

On By thesocialcampfireIn Branding, Business, Content Marketing, Reputation Management, Small Business Marketing, Social Marketing, Social Media Strategy, Writing and Content1 Comment

Interested in how to kick start your brand’s marketing strategy in 2015?

Invest in Content Marketing.

What is Content Marketing? And Why Is It Important? 

When brands and businesses create and distribute content that is relevant and engaging to their target audience, they are able to influence their audience through their expertise and value.

In today’s digital marketplace, the consumer has more power than ever to make choices and influence others’ decisions. By building trust through content, and using that content to influence customer action, you are investing in a highly relevant way to attract business in 2015.

In Fact…

  • 93% of B2B companies and 90% of all organizations used content marketing as a primary marketing strategy in 2014, and the use of content will continue to grow throughout 2015 and beyond.
  • Through the rest of 2015, more money from PPC, SEO, and Social Media will be allocated to content.
  • B2B businesses report generating 67% more leads per month by publishing blogs.
  • 58% of B2B marketers plan to increase their content marketing budgets in 2015.
  • Interesting content is one of the top 3 reasons that people follow brands on social media.

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social campfire, social marketing, women in business, social media, digital marketing

Big Hire: Cathy Englebert CEO at Deloitte, Women Continue to Rise in Business

On By thesocialcampfireIn Business, Social Marketing1 Comment

Waking up to some Terrific-Tuesday-worthy news via Twitter: Cathy Englebert will be named CEO of Deloitte, the first-ever female head of a Big Four Consulting and Accounting firm.

Besides the fact that the Big Four was a big part of my world a couple of years ago, I am inspired by this hiring because of the sheer difficulty for a woman thus far to attain such a prestigious position in the Big Four world. Its culture is interesting, to say the least…at times, a mirror of the fractured yet current male-driven American business culture as a whole. Despite all that, strong, very capable women in these prestigious firms and in business of all sizes across the country continue to root themselves deeply in the foundation of the American business infrastructure.

Continue reading “Big Hire: Cathy Englebert CEO at Deloitte, Women Continue to Rise in Business” →