ORLANDO MARKETING AGENCY FACEBOOK Meeting

5 Myths About Marketing Agencies – & Why Small Businesses Prefer Boutique Service

As Business Owners and Entrepreneurs, every last one of us has come from an industry, trade, or craft that inspired our personal mission, and first sparked our intention to own and operate our own brand.

Like many owners of marketing companies, I started as a reporter, writer, and marketer for a variety of small to bigger agencies and businesses – a girl’s gotta pay the bills and bolster her resume, right? 

From freelance to 9-5 – I’ve experimented with different styles of working, a myriad of staff sizes, and a bunch of marketplaces.

And yes – like many business owners, I’ve worked in a marketing agency. That’s exactly why I know the difference between a small business hiring an expensive agency to do their marketing work – and the comfort and affordability that comes from hiring a boutique professional that really cares about your success.

Continue reading “5 Myths About Marketing Agencies – & Why Small Businesses Prefer Boutique Service”

social marketing buffet

This Week’s Content Marketing & Social Marketing Buffet

Happy Sunday! Our equivalent of Sunday Brunch is here. Enjoy the Florida Sunshine and feast on these 5 marketing stories for #SundayFunday from The Social Campfire:

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Today’s Best Brands Aren’t Marketing – They’re Creating Movements

Today’s marketing is all about connecting emotionally with your customers. To find a role that works for your brand, start by asking yourself the questions in this Forbes article.

Keyword Research: A Key Element for SEO & Content Marketing in 2016

Many business owners see SEO and content marketing as separate, but Search Engine Land’s columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy.

How Real Time Does “Real Time Social Media” Have to Be? 

The “be everywhere” epidemic begs the question for marketers and small business alike: How real time does real-time social media have to be? Is it possible, feasible, or realistic to be a 24/7 brand or business?

The Best Social Listening and Influencer Identification Tools of 2016

Looking for the most bang for your buck in Social Media? PCMag breaks down the best social listening and influencer identification tools to check out this year.

Social Media Ads for B2B – Where Should You Start?

B2B decision makers and influencers are still people who have and use social media. It may not be as easy to find them or to grab their attention when they’re not in “work” mode, but that doesn’t mean it’s impossible. B2B social media marketing is a nut that the companies in this article have been cracking for a while now, and they’re here to help you get started.

Have a Great Sunday Afternoon & Evening! Questions? Give us a Call at 321-574-3854 or email us at social@thesocialcampfire.com – we’ll be back online at 9 AM Eastern tomorrow morning!

 

small business cafe

Morning Buzz: Caffeinated Content Marketing Stories for April 6th, 2016

Happy Hump Day! Having trouble waking up? Grab a cup of java and sip on these 4 must-read Content Marketing posts!

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30 Trigger Words to Use in Your Online Writing for More Connections & Results

According to Search Engine Journal, as a general rule, only 2-3% of email subscribers will click-through to read something in an email you send them.

Fortunately – the problem isn’t your writing. It’s the words you’re choosing to use.Read on for 30 trigger words that you can use in your writing for more connections and results.

Continue reading “Morning Buzz: Caffeinated Content Marketing Stories for April 6th, 2016”

What’s Really Behind a Great Social Media Post?

There’s a stark difference between a run of the mill Facebook post or Tweet – and one that really stands out.

Ever wonder how some of your favorite big brands create such compelling social media posts?

They’ve teamed up with a sharp, creative writer. 

Indeed, a finely crafted social media post requires creativity and a command over the English language. It also requires a working knowledge of inbound marketing strategy.

While some, we assume, are good people (that was a JOKE – we’re very amateur comedians at The Social Campfire), we’re not exactly sure that these post writers have all of the requirements listed  above.  

While protecting the innocent, here are a few examples of social media posts that have gone totally wrong: 

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Continue reading “What’s Really Behind a Great Social Media Post?”

Are you on Outsource? Connect with Jess and TSC!

Happy Hump Day! Quick Question: Do you hire Content, Copy, and Social Media gigs on Outsource?

Our Founder & CEO Jess Dawkins is an Outsource Featured Member for her high ratings and great longstanding relationship with the freelance project site and its clients.

If you’re on Outsource, give Jess a shout! She’ll complete your 5-star project in no time – or email her at jessica@thesocialcampfire.com.

Have a great Easter week!

 

year of the monkey

What’s New at The Social Campfire?

This year is dubbed the Year of the Monkey – and we totally know why! We can tell this year is going to be exciting, surprising, and full of energy. There are a lot of new developments at TSC and we’d like to share a few with you:

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Continue reading “What’s New at The Social Campfire?”

Hot Marketing Reads for This Weekend – The Social Campfire 1/30/16

Happy Weekend, Social Campers!

We ignited some of the hottest marketing reads for this weekend for you, right here on The Social Campfire THOUGHT LEADERSHIP BLOG. Check out these engaging, informative articles for the latest in Inbound Marketing:

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Stop It! Content Marketing is NOT a Game of Traffic

Sounds like someone’s been thinking in the same vein as TSC lately! Indeed – there is a war on Content Marketing and Social Marketing abound, and the pros must take it back, for the industry and their clients. Listen to the podcast on brand marketing vs. grabbing traffic, and check out some more highlights from this week’s Content Marketing buzz.

2016 Research: 6 Benchmarks for Small Business Growth 

Without a doubt, our American economy is driven by small business. What are the latest trends in small business in 2016 that will drive small business growth, and how do you, as a small business owner, know you are on the right track with marketing? Check out these 6 crucial benchmarks from Huffington Post – so you know if you’re hitting them or not.

How can I prove Content Marketing generates ROI? 

It’s one of the biggest questions asked to professional Content Marketers today – how do we prove Return on Investment, or ROI, by way of content marketing? With consumers drowning in digital content – here’s how to measure your Content Marketing  efforts to make sure they deliver the results you need – and your customers need, too.

Why Authenticity in Inbound Marketing Matters 

Just like the podcasters and marketing aficionados above, here at The Social Campfire, we are also concerned with the influx or poor inbound marketing (content marketing, social marketing) tactics in the industry – cheap efforts designed to generate traffic with no tangible return on investment. Here’s our view on why Authenticity in Inbound Marketing Matters – and why the return of brand marketing is crucial to your bottom line.

For more sizzling marketing updates, follow The Social Campfire Blog, 24/7, 365.

Why Authenticity in Inbound Marketing Matters

There’s something I want you to hear me out on. First, let’s do something that hardly ever, ever happens in social marketing and make a couple of generalizations (insert friendly sarcasm here).

There are – generally speaking – two schools of thought I observe in the world of Inbound Marketing today:

School of Thought #1 – Social Media Marketing is about the numbers. The amount of likes, follows, and shares your pages have signifies your brand’s digital worth. If you can get the attention of a few people, you’ll eventually get the attention of a few more, and the sales will trickle down in this manner. Let’s call this “trickle down social media marketing”.

Continue reading “Why Authenticity in Inbound Marketing Matters”