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The Social Campfire

Tag: content marketing

  • Hot Marketing Reads for This Weekend – The Social Campfire 1/30/16

    Hot Marketing Reads for This Weekend – The Social Campfire 1/30/16

    Happy Weekend, Social Campers! We ignited some of the hottest marketing reads for this weekend for you, right here on The Social Campfire THOUGHT LEADERSHIP BLOG. Check out these engaging, informative articles for the latest in Inbound Marketing: Stop It! Content Marketing is NOT a Game of Traffic Sounds like someone’s been thinking in the…

  • Why Authenticity in Inbound Marketing Matters

    Why Authenticity in Inbound Marketing Matters

    There’s something I want you to hear me out on. First, let’s do something that hardly ever, ever happens in social marketing and make a couple of generalizations (insert friendly sarcasm here). There are – generally speaking – two schools of thought I observe in the world of Inbound Marketing today: School of Thought #1…

  • Biggest Blog Moments of 2015

    Biggest Blog Moments of 2015

    The Social Campfire celebrates the Christmas and New Year season by counting down its most popular blogs of 2015.

  • 5 Holiday Gifts for Content Marketers and Copywriters

    5 Holiday Gifts for Content Marketers and Copywriters

    It’s time to get gifting – and the holidays are one of the best times of year to toast to a friend or family member’s profession with an amazing Christmas, Hanukkah, Kwanzaa, Yule or Festivus Gift! In my first installment of my Holiday Cheer Guide, I showed you my picks for the Top 5 Holiday Gifts…

  • Choosing the Right Content Marketing Tools for Lead Nurturing

    Choosing the Right Content Marketing Tools for Lead Nurturing

    Are you writing your blog posts like you’re making a sales pitch? You’re playing in the wrong part of the funnel. In most instances, if someone is reading your blog, they aren’t yet ready to make a purchase. In the marketing world, we call this TOFU content – content meant for our visitors at the…

  • Week of 9/14 Project Roundup – The Social Campfire

    Week of 9/14 Project Roundup – The Social Campfire

    What a wonderful week of content, copywriting, and social media projects! Here’s a snapshot of what Jessica and The Social Campfire have been working on for clients this week: The natural, exciting and beautiful world of #TequilaCraft: 

  • The Difference Between Inbound Marketing and Outbound Marketing – and Why It Matters

    The Difference Between Inbound Marketing and Outbound Marketing – and Why It Matters

    Inbound Marketing and Outbound Marketing are two distinctively different entities, and they may be described to you in unique ways based on the person you’re speaking to. Some say that Outbound Marketing is the “old fashioned” way of doing things, and Inbound Marketing is the present and future of the industry. Others describe Outbound Marketing…

  • 5 Content Marketing Tips to Keep You at the Top of Mind and Search Engines

    5 Content Marketing Tips to Keep You at the Top of Mind and Search Engines

    1. Measure and Check Your Work It is one thing for you to believe and trust in the quality of your content, but how do you know that your target audience is reacting the same way? The answer lies in analytics and metrics. You’ll know if your content is working on your audience if you…

  • 10 Reasons Why Social Media Marketing is Essential to Today’s Small Business

    10 Reasons Why Social Media Marketing is Essential to Today’s Small Business

    Small businesses are still wondering why social media marketing matters. Whether your company is B2B or B2C, you can and will benefit from social media to help drive your sales and marketing efforts. My theory is that once small businesses understand the impact that social media can have on their target audience, their current customers,…

  • July 13th Blog Potpourri: The Social Campfire’s Latest Blog Posts and Client Projects

    July 13th Blog Potpourri: The Social Campfire’s Latest Blog Posts and Client Projects

    Happy Monday! Hope you enjoyed your weekend. Here are some samples of what we’ve been whipping up in the digital space lately: What’s the Best Margarita Recipe?  This is a search favorite on Google, and in my opinion Margaritas are the perfect summer adult beverage. This blog for Cooks Innovations ponders the perfect margarita, and we…

  • Blog Potpourri: Jessica’s Latest Client Blog Posts

    Blog Potpourri: Jessica’s Latest Client Blog Posts

    Thanks for visiting! Check out a sample of my most recent client blog posts and collaborations; you may find something you need! 50K Press Releases Later – What Do We Know about Press Release Publishing and Campaign Customization?  Published via the Vial Momentum healthcare marketing website, this blog reviews PR.co’s data on 50,000 Press Releases…