Content Writing Services for Businesses and Executives

Why Is Content Marketing Important for Business?

Content marketing is critical to the success of today’s businesses. Since your customers have a variety of options to choose from, both online and face to face, it’s essential that your company and brand stand out from the competition by effectively communicating your uniqueness and thought leadership. Website blogs, articles, app content, eBooks, White Papers, Case Studies, and social media posts are just some of the ways that you can show who you are and what you stand for.

Every piece of content your brand publishes should be engaging and interesting. It also needs to communicate to your customers that you fit their needs and know what you are doing. Consumers in every B2B and B2C industry, in Central Florida and across the United States, are looking to work with brands that have the following features:

1. Trustworthinessย 

Whether you own an insurance company or retail store, your customers won’t do business with you unless they trust you. Your brand must show off its personality, humanness, and integrity through your content. This includes your website copy, your blog posts, and your social media advertising.

2. Authenticityย 

Your website, social media content, and app copy shouldn’t read like an ad – at least, most of the time. In a similar fashion to the way you market yourself in business development meetings and networking encounters, you need to show the consumer who you are and what makes your brand special in the digital space.

3. Usefulnessย 

Why should your customers choose you over the other companies in your industry? What value do you provide to them that the others don’t? Your articles and eBooks should help them learn something new or improve their strategy – so they will look to you for more advice.

It’s also vital to communicate calls to action (CTAs) in your content. If you don’t do this effectively, your customers will not know how to take the next step with you. Hiring a professional content writer and content marketer will help you create helpful, custom, impactful CTAs while communicating what makes your brand special.

Content writing and marketing can be written in 3rd person or ghostwritten (1st person), which is a great tool for executives. If you are a business owner or leader and don’t have the time to write your own social media posts or articles, a content writer can help you take these items off your plate – and do them effectively.

Jess Dawkins and The Social Campfire are ready to help you with your content marketing and writing. These services are available on a remote (online) basis, to clients anywhere in the United States.

To inquire about services, please:

Call Jess: (321) 574-3854

Email Jess: social@thesocialcampfire.com

Book a Free Consultation: http://socialcampfire.setmore.com

Hot Service: Website Copywriting

Do you have a new brand to market or a website to build? Choose The Social Campfire for quality website copywriting. From helping you define user personas to advising on wireframes and writing compelling copy for each page, we can help make your new site come to life.

The Social Campfire’s Jess Dawkins is an expert in website copywriting. Agencies, small businesses, and corporations trust Jess to create compelling copy that tells a story to your site’s visitors and helps convert them into users or customers.

If you need someone to help define your users, site map, or tell your story through content and copy, Jess can help. Fill out the contact form below to learn more about copywriting with The Social Campfire: