hashtags flowers

The Power of the Hashtag for Business Beginners

When it comes to social media, the #hashtag is one of the most powerful – and most misunderstood – tools in the industry.

hashtag

At this stage in the social media game, many people still don’t know how to harness and utilize the hashtag – especially for business.

You’ve heard of the hashtag and you’ve heard it’s revolutionary. So how can *you* use the hashtag to attract and acquire customers?

Continue reading “The Power of the Hashtag for Business Beginners”

digital marketing job titles

Digital Marketing Terminology, Part One: Job Titles

The world of online marketing and social marketing is moving so fast that industry terminology is often birthed and multiplied before it even catches on with the community, resulting in a massive list of unorganized jargon.

Here are a couple of terms distinctions to keep you organized, in Part One of this mini-blog series:

Content Writer vs. Copywriter 

If you’re looking for a copywriter, you desire someone who can influence the reader to take action to close a deal. This writer knows how to sell, and can effortlessly write advertising content. Product brochures, website landing pages, and sales emails to established subscribers calling them to action, whether it is a click on a link to a product or service or variation of this tactic.

Content writing cloaks itself under the informational angle. Articles, blogs, and white papers are all examples of a content writer’s everyday work.

Continue reading “Digital Marketing Terminology, Part One: Job Titles”