The world of online marketing and social marketing is moving so fast that industry terminology is often birthed and multiplied before it even catches on with the community, resulting in a massive list of unorganized jargon.
Here are a couple of terms distinctions to keep you organized, in Part One of this mini-blog series:
Content Writer vs. Copywriter
If you’re looking for a copywriter, you desire someone who can influence the reader to take action to close a deal. This writer knows how to sell, and can effortlessly write advertising content. Product brochures, website landing pages, and sales emails to established subscribers calling them to action, whether it is a click on a link to a product or service or variation of this tactic.
Content writing cloaks itself under the informational angle. Articles, blogs, and white papers are all examples of a content writer’s everyday work.
Continue reading “Digital Marketing Terminology, Part One: Job Titles”