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Social Splendor: Sam’s Club Launches Facebook Messenger “Gift Genie”
Talk about Santa’s Little Helper! Retail giant Sam’s Club launched its Facebook Messenger bot today to help customers find gifts for friends and family. Called the gift genie, the bot gives users the choice to shop by category or by chooses 10 initial items for the man, woman, child, or pet in your life. The…
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10 Reasons Why Social Media Marketing is Essential to Today’s Small Business
Small businesses are still wondering why social media marketing matters. Whether your company is B2B or B2C, you can and will benefit from social media to help drive your sales and marketing efforts. My theory is that once small businesses understand the impact that social media can have on their target audience, their current customers,…
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