year of the monkey

What’s New at The Social Campfire?

This year is dubbed the Year of the Monkey - and we totally know why! We can tell this year is going to be exciting, surprising, and full of energy. There are a lot of new developments at TSC and we'd like to share a few with you: First off, we are currently welcoming two …

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hashtags flowers

The Power of the Hashtag for Business Beginners

When it comes to social media, the #hashtag is one of the most powerful – and most misunderstood – tools in the industry. At this stage in the social media game, many people still don’t know how to harness and utilize the hashtag – especially for business. You’ve heard of the hashtag and you’ve heard …

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The Difference Between Inbound Marketing and Outbound Marketing – and Why It Matters

Inbound Marketing and Outbound Marketing are two distinctively different entities, and they may be described to you in unique ways based on the person you're speaking to. Some say that Outbound Marketing is the "old fashioned" way of doing things, and Inbound Marketing is the present and future of the industry. Others describe Outbound Marketing …

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social media marketing

10 Reasons Why Social Media Marketing is Essential to Today’s Small Business

Small businesses are still wondering why social media marketing matters. Whether your company is B2B or B2C, you can and will benefit from social media to help drive your sales and marketing efforts. My theory is that once small businesses understand the impact that social media can have on their target audience, their current customers, …

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