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Tag: florida content writing

  • 5 Ways to Avoid Brand Distraction & Market Your Business Effectively

    5 Ways to Avoid Brand Distraction & Market Your Business Effectively

    If you are feeling dizzy from a daily overdose of information, you are not alone. According to the Nielsen Total Audience Report, consumers and digital marketing specialists alike spend nearly 11 hours per day consuming media. While ad and article fatigue are common, so is brand envy. Many executives and their social media teams fill their feed…

  • NASCAR Revamps its Marketing Team; Melds Edit & Content Marketing

    NASCAR Revamps its Marketing Team; Melds Edit & Content Marketing

    Last summer, NASCAR created a new 40-person content strategy group to oversee the league’s editorial and content marketing operations. Previously, NASCAR had separate teams dedicated to its website, social pages, video production, creative design, advertising partners and entertainment marketing efforts. These were individual business units, with their own, often overlapping goals, which created natural inefficiencies…