Google has been slowly building virtual reality-focused functionality into the YouTube app over the past year with support for 360-degree video formats, stereoscopic video, 3D audio and general Google Cardboard support. Today, YouTube, the “world’s largest collection of VR videos,” teased a complete VR-centered design that will be coming to Daydream-enabled phones. The… Read More
Google today announced that it is (finally) bringing podcasts to its Google Play Music service in the U.S. and Canada. With this, it follows in the footsteps of services like Spotify, which recently launched podcast support out of beta, and — of course — iTunes, which was one of the first music players to support…
Curated by The Social Campfire
Stay on top of Online Marketing trends! Here are the latest social media marketing, SEO, and content headlines you’ll want to read for the week of January 18th, 2016, curated by The Social Campfire:
Headline 1 – Google’s Major Ranking Algorithm Update is Confirmed
Google has confirmed a core ranking algorithm update, fresh for first quarter 2016. Most webmasters were expecting a Penguin update on January 12th. Not so – after a little digging, all signs pointed to a core or Panda-related change.
In a nutshell, the core ranking algorithm update did not refresh Panda scores, it’s been decided that Panda does not update in real time, and it’s become clear that Panda will now become a part of Google’s core ranking signals. For more on Panda, click here.
Headline 2 – 60 percent of B2B Content is Unused: How to Fix It
Is your company effective at its B2B Content Marketing? Don’t sit on an empty investment. As a small business owner and/or entrepreneur, you need to know how to take advantage of content marketing – instead of wasting money on it. By re-purposing content, getting your team involved, and working with other thought leaders on content partnerships, you can create better content for your business. From Forbes.
1. Measure and Check Your Work
It is one thing for you to believe and trust in the quality of your content, but how do you know that your target audience is reacting the same way? The answer lies in analytics and metrics.
You’ll know if your content is working on your audience if you measure impact in a quantitative way. Stats can always seem overwhelming at first, but using a tool like Google Analytics, Sprout, or even the beneficial analytics dashboards within the platforms themselves (e.g., Facebook Company Pages), is the only true effective way to make sure your content is helping your company achieve its marketing goals.
2. Know Yourself – and Your Customer’s Currency
The Content Manager you hire must know your customer inside and out – who are they? What are their demographics? What do they like – and not like? What is their buyer persona? In addition, the ideal content professional will take the time to ask the right questions to know about your brand and how you’ve communicated with your customers in the past. This will ensure you are communicating the right message in the right voice.