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Tweet Longer! Twitter Will Increase Character Limit for Direct Messages

Have you heard? Twitter has made a big announcement regarding character limit in DMs: the 140 character limit will be increased, starting in July 2015.

twitter direct messages
Express Yourself – DM Longer.

This month, Twitter staff recommends that application developers take a few actions in preparation for the longer DM text, although no one will be able to send longer DMs officially until the launch in July. If you have any further technical questions, you can contact development at @TwitterDev.

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content marketer

How Content Marketing Will Dominate 2015 and Beyond

Interested in how to kick start your brand’s marketing strategy in 2015?

Invest in Content Marketing.

What is Content Marketing? And Why Is It Important? 

When brands and businesses create and distribute content that is relevant and engaging to their target audience, they are able to influence their audience through their expertise and value.

In today’s digital marketplace, the consumer has more power than ever to make choices and influence others’ decisions. By building trust through content, and using that content to influence customer action, you are investing in a highly relevant way to attract business in 2015.

In Fact…

  • 93% of B2B companies and 90% of all organizations used content marketing as a primary marketing strategy in 2014, and the use of content will continue to grow throughout 2015 and beyond.
  • Through the rest of 2015, more money from PPC, SEO, and Social Media will be allocated to content.
  • B2B businesses report generating 67% more leads per month by publishing blogs.
  • 58% of B2B marketers plan to increase their content marketing budgets in 2015.
  • Interesting content is one of the top 3 reasons that people follow brands on social media.

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what's hot in healthcare

Five Hot Topics in Healthcare Marketing – Week of April 6, 2015

Here’s what’s hot in Healthcare Marketing for the Week of April 6, 2015:

1)Healthcare Marketing: What’s in It for Me? 

Just because it’s healthcare marketing, doesn’t mean it has to be complicated. As with any industry you’re marketing in, start with the simple question “Whats in it for Me?” to gauge your client’s wants and needs. An original blog written by yours truly on the Vial Momentum Healthcare Marketing website.

2)Health Data Ushers in a New Era for Healthcare Communicators 

How will we maximize healthcare interaction in the digital age? Just over a year to the day after the US Department of Health and Human Services let Americans access their personal laboratory information first without a doctor, this article examines how data and patient interaction will change this year and in the future.

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Anthem, The World of Online Security Breaches, and How We Must Change Our Mindset

Big news—Anthem, America’s second-largest health insurer, suffered a massive data breach mid-last week, exposing the sensitive information of tens of millions of their customers, including names, social security numbers, birth dates, and addresses.

The breach is considered by their PR team to be a “sophisticated cyber attack” from the outside. Most of the time, cyber attacks are not necessarily “sophisticated” in nature; most other big-ticket hacks have been caused by oversight (let’s just be honest—carelessness and an attitude that it couldn’t possibly happen).

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