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July 13th Blog Potpourri: The Social Campfire’s Latest Blog Posts and Client Projects

Happy Monday! Hope you enjoyed your weekend. Here are some samples of what we’ve been whipping up in the digital space lately:

What’s the Best Margarita Recipe? 

This is a search favorite on Google, and in my opinion Margaritas are the perfect summer adult beverage. This blog for Cooks Innovations ponders the perfect margarita, and we add suggestions of our own.

margarita cocktail

 

What You Missed in June in the Medical Device, Medical Technology, and 3D Printing Sectors 

The link above is the newest Kapstone Medical blog for what surgeons and medical device professionals may have missed in the industry in June.

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digital marketing

Blog Potpourri: Jessica’s Latest Client Blog Posts

Thanks for visiting! Check out a sample of my most recent client blog posts and collaborations; you may find something you need!

50K Press Releases Later – What Do We Know about Press Release Publishing and Campaign Customization? 

Published via the Vial Momentum healthcare marketing website, this blog reviews PR.co’s data on 50,000 Press Releases published on their platform thus far, and offers advice on press release publishing and campaign customization and personalization.

What You Missed in the Medical Device Industry in May 2015 

I wrote Kapstone Medical’s monthly roundup blog for May 2015, which includes the hottest monthly stories you may have missed in orthopedics, spine, medical technology, and 3D printing.

Physical Therapy for Spine Conditions 

This neurosurgery blog, written by me along with Dr. Michael Gomez of Miami, FL, explains why physical therapy is important for your spine condition.

Synergy between Sales and Marketing Teams in the MedTech Industry

Med Tech companies come in all shapes and sizes, whether it is a team of 20 dedicated engineers and staff or a force of thousands. These organizations, with unique attributes and value propositions, require a strategic, solid marketing plan in order to properly monitor, adjust, and measure online marketing goals.

This Vial Momentum blog discusses the symbiotic relationship your company can create between your sales and marketing teams to find success throughout your entire sales funnel.

Need professional blogs written for your business to help optimize SEO and drive your online traffic? Email me directly: Jessica@TheSocialCampfire.com

what's hot in healthcare

Five Hot Topics in Healthcare Marketing – Week of April 6, 2015

Here’s what’s hot in Healthcare Marketing for the Week of April 6, 2015:

1)Healthcare Marketing: What’s in It for Me? 

Just because it’s healthcare marketing, doesn’t mean it has to be complicated. As with any industry you’re marketing in, start with the simple question “Whats in it for Me?” to gauge your client’s wants and needs. An original blog written by yours truly on the Vial Momentum Healthcare Marketing website.

2)Health Data Ushers in a New Era for Healthcare Communicators 

How will we maximize healthcare interaction in the digital age? Just over a year to the day after the US Department of Health and Human Services let Americans access their personal laboratory information first without a doctor, this article examines how data and patient interaction will change this year and in the future.

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social campfire, digital marketing, online marketing, online security, web security, healthcare, healthcare marketing, hcmktg

Anthem, The World of Online Security Breaches, and How We Must Change Our Mindset

Big news—Anthem, America’s second-largest health insurer, suffered a massive data breach mid-last week, exposing the sensitive information of tens of millions of their customers, including names, social security numbers, birth dates, and addresses.

The breach is considered by their PR team to be a “sophisticated cyber attack” from the outside. Most of the time, cyber attacks are not necessarily “sophisticated” in nature; most other big-ticket hacks have been caused by oversight (let’s just be honest—carelessness and an attitude that it couldn’t possibly happen).

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