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Hot Marketing Reads for This Weekend – The Social Campfire 1/30/16
Happy Weekend, Social Campers! We ignited some of the hottest marketing reads for this weekend for you, right here on The Social Campfire THOUGHT LEADERSHIP BLOG. Check out these engaging, informative articles for the latest in Inbound Marketing: Stop It! Content Marketing is NOT a Game of Traffic Sounds like someone’s been thinking in the…
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Why Authenticity in Inbound Marketing Matters
There’s something I want you to hear me out on. First, let’s do something that hardly ever, ever happens in social marketing and make a couple of generalizations (insert friendly sarcasm here). There are – generally speaking – two schools of thought I observe in the world of Inbound Marketing today: School of Thought #1…
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I Love Your Product – The Rise and Power of the Social Consumer
When I was a kid, one of my whimsical grown-up fantasies was to have the job of taste tester. A school film documented the daily lives of the fast food and ice cream taste tester, whose one job was to master the heart of flavor one bite or sip at a time. It didn’t sound like…