Hot Marketing Reads for This Weekend – The Social Campfire 1/30/16

Happy Weekend, Social Campers!

We ignited some of the hottest marketing reads for this weekend for you, right here on The Social Campfire THOUGHT LEADERSHIP BLOG. Check out these engaging, informative articles for the latest in Inbound Marketing:

BONFIRE5

Stop It! Content Marketing is NOT a Game of Traffic

Sounds like someone’s been thinking in the same vein as TSC lately! Indeed – there is a war on Content Marketing and Social Marketing abound, and the pros must take it back, for the industry and their clients. Listen to the podcast on brand marketing vs. grabbing traffic, and check out some more highlights from this week’s Content Marketing buzz.

2016 Research: 6 Benchmarks for Small Business Growth 

Without a doubt, our American economy is driven by small business. What are the latest trends in small business in 2016 that will drive small business growth, and how do you, as a small business owner, know you are on the right track with marketing? Check out these 6 crucial benchmarks from Huffington Post – so you know if you’re hitting them or not.

How can I prove Content Marketing generates ROI? 

It’s one of the biggest questions asked to professional Content Marketers today – how do we prove Return on Investment, or ROI, by way of content marketing? With consumers drowning in digital content – here’s how to measure your Content Marketing  efforts to make sure they deliver the results you need – and your customers need, too.

Why Authenticity in Inbound Marketing Matters 

Just like the podcasters and marketing aficionados above, here at The Social Campfire, we are also concerned with the influx or poor inbound marketing (content marketing, social marketing) tactics in the industry – cheap efforts designed to generate traffic with no tangible return on investment. Here’s our view on why Authenticity in Inbound Marketing Matters – and why the return of brand marketing is crucial to your bottom line.

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Why Authenticity in Inbound Marketing Matters

There’s something I want you to hear me out on. First, let’s do something that hardly ever, ever happens in social marketing and make a couple of generalizations (insert friendly sarcasm here).

There are – generally speaking – two schools of thought I observe in the world of Inbound Marketing today:

School of Thought #1 – Social Media Marketing is about the numbers. The amount of likes, follows, and shares your pages have signifies your brand’s digital worth. If you can get the attention of a few people, you’ll eventually get the attention of a few more, and the sales will trickle down in this manner. Let’s call this “trickle down social media marketing”.

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Choosing the Right Content Marketing Tools for Lead Nurturing

Are you writing your blog posts like you’re making a sales pitch?

You’re playing in the wrong part of the funnel.

In most instances, if someone is reading your blog, they aren’t yet ready to make a purchase. In the marketing world, we call this TOFU content – content meant for our visitors at the top of the sales funnel.

In fact, statistics say less than 5% of first-time website visitors are ready to make a purchase of goods or services.

Multi-channel online marketing has stamped its permanent place in society. Today, an effective way to increase value and sales is to create content for the top, middle, and bottom of the funnel. You must also know what kind of content you should place at what point in that funnel. This is known as the art and science of Content Marketing.

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The Difference Between Inbound Marketing and Outbound Marketing – and Why It Matters

Inbound Marketing and Outbound Marketing are two distinctively different entities, and they may be described to you in unique ways based on the person you’re speaking to.

Some say that Outbound Marketing is the “old fashioned” way of doing things, and Inbound Marketing is the present and future of the industry. Others describe Outbound Marketing as “push marketing”, while Inbound Marketing is conversely referred to as “pull marketing”.

You are sure to find many opinions on these two forms of getting your leads’ attention, including which one is better and more effective. I like to think of them as two separately useful entities that can be used alone or in tandem, depending on the specific goals your organization is trying to achieve.

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computer and notepad for content writing

5 Content Marketing Tips to Keep You at the Top of Mind and Search Engines

1. Measure and Check Your Work

It is one thing for you to believe and trust in the quality of your content, but how do you know that your target audience is reacting the same way? The answer lies in analytics and metrics.

You’ll know if your content is working on your audience if you measure impact in a quantitative way. Stats can always seem overwhelming at first, but using a tool like Google Analytics, Sprout, or even the beneficial analytics dashboards within the platforms themselves (e.g., Facebook Company Pages), is the only true effective way to make sure your content is helping your company achieve its marketing goals.

2. Know Yourself – and Your Customer’s Currency

The Content Manager you hire must know your customer inside and out – who are they? What are their demographics? What do they like – and not like? What is their buyer persona? In addition, the ideal content professional will take the time to ask the right questions to know about your brand and how you’ve communicated with your customers in the past. This will ensure you are communicating the right message in the right voice.

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