Small businesses are still wondering why social media marketing matters. Whether your company is B2B or B2C, you can and will benefit from social media to help drive your sales and marketing efforts.
My theory is that once small businesses understand the impact that social media can have on their target audience, their current customers, and the future of their brand, they will soon wonder how they lived without it.
At The Social Campfire, it’s my job to not only create and take responsibility for small business social media marketing efforts, but it’s also my duty to explain to entrepreneurs and business owners how they can tangibly benefit from platforms like Facebook, Pinterest, Instagram, LinkedIn, and Twitter.
In today’s post, I’d like to share 10 of the biggest reasons why Social Media Marketing is essential for today’s small business online marketing strategy:
1. Establish Trust
You probably haven’t even thought about it when it comes to your business, but when was the last time you held in high esteem a company that couldn’t be found online? Sure, it happens in rare cases – perhaps there’s an amazing, treasure trove Thai spice and grocery store down the street or an eclectic used book store owned by some of the nicest people in the neighborhood. They don’t have a website, and you still love their business. However, more often than not, a presence online is very similar to a nice, clean physical store window.