Learn About LinkedIn’s Changes This Weekend in Orlando!

Are you an Administrative Professional? Mystified by LinkedIn’s most recent changes after its acquisition by Microsoft?

Have no fear! The Social Campfire Founder & CEO Jess Dawkins will explain 2017 changes and tools to LinkedIn, so every Executive Assistant, Personal Assistant, and Administrative Expert can master the platform.

For complete information about Jessica’s LinkedIn presentation and the IAAP Florida Local Area Networking Event at Orlando Utilities Commission this Saturday, April 29, click here.

To inquire about having Jessica present about Social Media or Content Marketing at your next Central Florida event, send her an email.

 

LinkedIn courts users in emerging markets with LinkedIn Lite, online job placement tests — TechCrunch

As LinkedIn continues to wait for the close of its $26.2 billion acquisition by Microsoft, it continues to build out its business, with the latest developments on the international front. Last week, LinkedIn announced that it had hit 100 million users in Asia Pacific, and today at an event in Delhi, India, it unveiled three new…

via LinkedIn courts users in emerging markets with LinkedIn Lite, online job placement tests — TechCrunch

5 Must-Read Online Marketing Articles for Small Business – Week of January 18th

Stay on top of Online Marketing trends! Here are the latest social media marketing, SEO, and content headlines you’ll want to read for the week of January 18th, 2016, curated by The Social Campfire:

Headline 1 – Google’s Major Ranking Algorithm Update is Confirmed

Google has confirmed a core ranking algorithm update, fresh for first quarter 2016. Most webmasters were expecting a Penguin update on January 12th. Not so – after a little digging, all signs pointed to a core or Panda-related change.

In a nutshell, the core ranking algorithm update did not refresh Panda scores, it’s been decided that Panda does not update in real time, and it’s become clear that Panda will now become a part of Google’s core ranking signals. For more on Panda, click here.

Headline 2 – 60 percent of B2B Content is Unused: How to Fix It

Is your company effective at its B2B Content Marketing? Don’t sit on an empty investment. As a small business owner and/or entrepreneur, you need to know how to take advantage of content marketing – instead of wasting money on it. By re-purposing content, getting your team involved, and working with other thought leaders on content partnerships, you can create better content for your business. From Forbes.

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