Some Things Will Never Change: What Tupac Can Tell Us about Marketing with Companies That Resist Innovation

“Some things will never change.” 

The talented Tupac Shakur couldn’t have said it any better in the last line of the 1992 track Changes. If you’re a fan, you know that the song is about much more than brand marketing; but there’s plenty for marketing companies and agencies to learn from here.

While many organizations shrug their shoulders, claim “That’s just the way it is,” and move through operation after operation in total comfort with the status quo, but without any real disruptive growth to show for it – the Pacs out there — that is, the growth-oriented entrepreneurs and marketing companies — struggle daily, handily, with the realization that not everyone is comfortable with taking their business to the next level.

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