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News: The Social Campfire CEO Appointed LIA TODAY Managing Editor

The Social Campfire News for April 25, 2017 CEO Jessica Dawkins Appointed as Managing Editor of LIA TODAY Magazine  ORLANDO, FL - The Social Campfire, LLC proudly announces today the appointment of Founder & CEO Jessica Dawkins as the Managing Editor of Laser Institute of America's LIA TODAY magazine. Jess has been working with Laser …

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Spotify acquires startup that helps companies acquire new subscribers

Spotify has announced that it has acquired Preact, a cloud-based service that helps companies acquire and retain new customers. “Finding the trends and behavior patterns in our data that correlate with paid subscriptions is incredibly valuable,” said Jason Richman, VP product at Spotify, in a statement. “The addition of Preact to Spotify’s team will help… via …

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9/11 Survivor: I Said I’d Never Return to Ground Zero. I’m Glad I Did. — TIME

It doesn’t seem like 15 years ago that I prayed for my life getting out of Tower One on that dreadful day, the day that seemed like the end, before I could say good bye to those I loved. Like a movie, I can still remember emergency personnel telling everyone to clear away from the… via …

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The Importance Of Aligning Your Company’s Online And Offline Marketing Tactics – Forbes

How your online and offline tactics work together This is a major reason in-person events are consistently cited by marketers as the most effective content marketing tactic their organizations use. In fact, 95 percent of enterprise marketers use in-person events, and 76 percent say these events represent their most effective content marketing tactic. I expect …

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Don’t ask women why they should earn more–demand that managers justify paying them less — Quartz

This spring the U.S. women’s soccer team sued the sport’s governing body over wage discrimination, arguing their success should earn the players as much as their male counterparts. For Stanford labor economist and professor emerita Myra Strober, the US soccer lawsuit is a classic case of pay inequity. “Perhaps women soccer players in earlier days… via …

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Google brings podcasts to Google Play Music — TechCrunch

Google today announced that it is (finally) bringing podcasts to its Google Play Music service in the U.S. and Canada. With this, it follows in the footsteps of services like Spotify, which recently launched podcast support out of beta, and — of course — iTunes, which was one of the first music players to support… via …

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