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News: The Social Campfire CEO Appointed LIA TODAY Managing Editor

The Social Campfire News for April 25, 2017

CEO Jessica Dawkins Appointed as Managing Editor of LIA TODAY Magazine 

ORLANDO, FLThe Social Campfire, LLC proudly announces today the appointment of Founder & CEO Jessica Dawkins as the Managing Editor of Laser Institute of America’s LIA TODAY magazine.

Jess has been working with Laser Institute of America since Spring 2016, first as a Press Release and LIA TODAY article writer. She was brought on as LasersToday.com Managing Editor & LIA Social Media Director in June 2016 and began her responsibilities as Co-Managing Editor in March 2017 for the LIA TODAY March/April Issue. She will take on full responsibility beginning this month for the May/June Issue.

Per LIA.org: “LIA TODAY  is a full-color newsletter that is published 6x per year. It includes articles on the latest industry news to keep members and other laser professionals current on important issues that impact the laser community. Readers of LIA TODAY consist of production managers, supervisors, safety professionals, researchers, end-users, laser physicians and nurses.”

Congratulations, Jessica! We look forward to seeing the digital and print issues in June!

-Team TSC

Spotify acquires startup that helps companies acquire new subscribers

Spotify has announced that it has acquired Preact, a cloud-based service that helps companies acquire and retain new customers. “Finding the trends and behavior patterns in our data that correlate with paid subscriptions is incredibly valuable,” said Jason Richman, VP product at Spotify, in a statement. “The addition of Preact to Spotify’s team will help…

via Spotify acquires Preact, a startup that helps companies acquire new subscribers — VentureBeat

9/11 Survivor: I Said I’d Never Return to Ground Zero. I’m Glad I Did. — TIME

It doesn’t seem like 15 years ago that I prayed for my life getting out of Tower One on that dreadful day, the day that seemed like the end, before I could say good bye to those I loved. Like a movie, I can still remember emergency personnel telling everyone to clear away from the…

via 9/11 Survivor: I Said I’d Never Return to Ground Zero. I’m Glad I Did. — TIME

orlando content marketing via google

The Importance Of Aligning Your Company’s Online And Offline Marketing Tactics – Forbes

How your online and offline tactics work together

This is a major reason in-person events are consistently cited by marketers as the most effective content marketing tactic their organizations use. In fact, 95 percent of enterprise marketers use in-person events, and 76 percent say these events represent their most effective content marketing tactic. I expect that number to increase as more companies align their offline events with their online content.

Read more on Forbes.com.

woman in business orlando, florida

Don’t ask women why they should earn more–demand that managers justify paying them less — Quartz

This spring the U.S. women’s soccer team sued the sport’s governing body over wage discrimination, arguing their success should earn the players as much as their male counterparts. For Stanford labor economist and professor emerita Myra Strober, the US soccer lawsuit is a classic case of pay inequity. “Perhaps women soccer players in earlier days…

via Don’t ask women why they should earn more–demand that managers justify paying them less — Quartz